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Deloitte Marketing Manager, Higher Education – Government & Public Services in Washington, District Of Columbia

Higher Education Marketing Lead (Manager Level) Government & Public Services (GPS)

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?

This position is responsible for providing strategic marketing support for Deloitte s Higher Education (HE) practice.

The ideal candidate will be an experienced HE marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization.

Work you ll do

The HE Marketing Lead will collaborate closely with the HE practice leaders in planning and executing marketing campaigns and have responsibility for supporting content marketing through our Center for Higher Education Excellence. The HE Marketing Lead will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the HE team to differentiate the Deloitte brand, drive Deloitte s business priorities forward, deliver innovative content marketing strategies, and measure impact.

Specific areas of focus include:

  • Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals

  • Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content

  • Business Advisor: Serve as strategic marketing advisor to key stakeholders within HE assist with articulation of value propositions, develop marketing objectives in support of key priorities

  • Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards

  • Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.

  • Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice

  • Social Media: Creation and implementation of full social media plans for campaigns

  • Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts

  • Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience

  • Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.

  • Budget Management: Plan and manage marketing budgets for campaigns

Qualifications include:

  • Experience developing strategies for reaching a diverse audience of leadership personas in the higher education sector (i.e., President/Chancellor, Provost, CFO, CIO, CHRO, CISO, etc.)

  • Experience in a professional services marketing organization marketing to the higher education sector

  • Experience marketing technical and professional services and issues spanning systems engineering, cloud, ERP/ERM, digital transformation and cyber risk services

  • Experience working within the higher education ecosystem and familiarity with relevant HE media organizations and strategic partners preferred (Chronicle of Higher Education, NACUBO, EDUCAUSE, etc.)

  • Experience with experiential design, event management and production

  • Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns

  • Experience with marketing technology and innovation to drive and enhance campaign deliverables

  • Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident

  • Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market

  • Strong persuasive skills; able to gain consensus through influence

  • Strong negotiation and problem solving skills; flexibility and adaptability

  • Detail-oriented with excellent follow-throughskills and able to manage and execute multiple projects

  • Innovative thinker who brings new ideas to the discussion

  • Strong team player with the ability to work in a matrixed organization with a virtual team

  • Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

  • Proficiency in MS Office Products including Word, Excel and PowerPoint

  • Familiarity with Adobe Creative Suite a plus

Other requirements

  • Bachelor s degree required (Business, Marketing or Communications preferred)

  • 10 years of specifically relevant experience

  • Travel up to 25% (While 25% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html

Deloitte s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html

Category: Business Development / Sales / Marketing

About Deloitte

As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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