Deloitte Business and Product Strategy Lead in Washington, District Of Columbia
Business and Product Strategy Lead
About the team
Our firm is investing in new ways to deliver value to our clients, bringing IP to the market through the use of assets. The Assets & Hybrid Business Ventures offering was established to surface, build, incubate, scale, and maintain new, world-class technology-based assets focused on improving the customer experience. Among our highest-priority assets is TrueServe™, a contact center solution that integrates industry-leading capabilities through cutting-edge technology to transform our clients' abilities in customer support and service. By adopting DCC, our clients will be able to enhance their customer experience while simultaneously increasing visibility to their support organization and reducing investment and ongoing costs. This is just one example of the assets that our team is bringing to market to help us provide even faster time to value and reduced risk throughout our clients' transformation journeys.
Work You'll Do:
The Business and Product Strategy Lead in our Assets and Hybrid Business Ventures team will be responsible for developing the strategy and approach to position our assets in the marketplace. This resource will be responsible for collecting and providing market information, identifying competitive positioning/differentiation, and conducting analysis to develop insights for the evolution of the product portfolio, including supporting the business and pricing strategy. A demonstrated ability to collaborate and align with technical and non-technical stakeholders, clearly translate value propositions into impactful, end-user benefits messaging is required. A successful candidate will have experience building a compelling business case and value proposition for our clients. You will also:
Work closely with the technology and product team to influence and help shape the product roadmap to drive new features and adoption based on market trends.
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research.
Support continuous analysis of competitors and market trends in a fast-moving market to understand competitor platforms, including technology, capabilities, market share, and competitive SWOT analysis.
Support the development of unique asset business cases for different market segments and practices, combining knowledge of tool capabilities and client needs.
Develop value propositions for our clients utilizing our assets in support of client project teams and proposal work.
Communicate the value of new assets and solutions to a diverse range of internal audiences across all seniority levels.
Develop product positioning and messaging platforms to guide creative marketing & PR campaigns.
Assist the marketing and sales functions in creating asset or solution-related content such as case studies, videos, website copy and blog posts.
Gain insight into customer use of current products, untapped opportunities and buyer personas.
Continually develop market and industry knowledge and become a subject matter expert on our competencies and technology.
What You'll Bring to the Table
5+ years of experience in product strategy and new business innovation.
Experience working with cross-functional teams on new product/offering launches.
Demonstrated ability to communicate the value of complex solutions in a way that is easily understood and appealing to diverse audiences.
Proven track record as a subject matter expert, capable of building extensive knowledge of the marketplace and competitors in support of marketing strategies.
Successful performance in a matrixed environment. Demonstrated ability to manage multiple initiatives simultaneously while consistently delivering high quality results.
Proactive, detail oriented, flexible, and able to multi-task. Strong organizational skills, including project management experience.
Computer literate (Word, Excel, PowerPoint). Familiarity with integrating various technologies to support marketing efforts.
Bachelor's Degree or equivalent and relevant experience in a product or business strategy role.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Ability to travel up to 30%, on average, based on the work you do and the clients and industries/sectors you serve.
Experience with customer service/ support organizations and the metrics used to measure and capabilities important to these organizations.
Experience with customer/market segmentation, positioning and value proposition development
Hands-on messaging experience is highly desirable, particularly related to conveying complex business issues and/or industry trends in a clear, concise, and impactful style.
An independent self-starter, and excellent team player in a demanding and dynamic environment.
A passion for product development and marketing, taking a solution from its beginning to success in the marketplace.
A drive to win, to be the best in the market and to make our customers and team successful.