Deloitte Marketing Campaign Operations Specialist XSP in San Francisco, California
Marketing Services Campaign Operations Specialist XSP
At Deloitte Digital Marketing and Experience Services, we help marketers optimize their customer experience to win in the marketplace. We re combining data, decisioning and real-time delivery to build and manage customer data ecosystems that enable our clients to acquire, engage and retain customers in a dramatically different and improved manner. With customer data as a foundation, we help clients deliver dynamic, personalized customer experiences across all engagement channels using machine learning and artificial intelligence.
Work You ll Do
As a Marketing Services Campaign Operations Specialist , you ll work alongside our clients to design, develop, and execute omni-channel marketing campaigns in a variety of campaign tools in accordance with clients specifications. You ll also be responsible for process improvements and campaign automation to make campaigns more efficient. You possess a deep understanding of the campaign management lifecycle, including data quality, QA, email deliverability, and measurement of ROI and KPIs.
Day to day, you ll work with client and internal Deloitte teams to ensure the successful and timely execution of scheduled campaigns.
This includes the following responsibilities:
Create and execute campaign workflows, QA data to ensure accuracy, monitor activity and notify stakeholders of relevant outcomes, fluctuations, and plans
Document client requirements during the planning and execution stages and coordinate with key functions to complete and launch campaigns
Act as a SME for campaign execution best practices and timing
Understand customer personas and segmentation to help make well-informed campaign segmentation and targeting decisions, tailoring communications messages in each campaign to connect to relevant customer personas at their correct buying cycle stage
Work with the Marketing team to report on results to client stakeholders and collaborate on on-going action items
Create strategic automated campaigns
Manage email deliverability, escalate issues, and work with our email service provider (ESP) to resolve issues with the assistance of other Deloitte technical resources
Assist with the creation of training materials specific to the setup and execution of marketing campaigns
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
What You'll Bring to the Table
7 years marketing experience
2 years experience executing omni-channel marketing campaigns in Adobe Campaign or SalesForce or SalesForce Marketing Cloud (Adobe and/or SalesForce certification is a plus)
Ability to configure campaign templates and workflows based on client specs including complex segmentation
Ability to troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Proven QA experience with segmentation, counts, data quality, and creative content
Ability to manage multiple integrated initiatives simultaneously
Experience with out-of-the-box reporting in Adobe Campaign and Salesforce, as well as creating custom reports
Ability to diagnose and correct HTML issues in creative content
Experience writing simple-to-moderate complexity SQL queries
1 years of hands-on experience with other products in the Adobe (e.g. Analytics, Experience Manager, Target) or SalesForce stacks
Proficient in using email testing and rending tools (e.g. Email on Acid, Litmus)
Using JIRA to manage and update project tasks and deliverables
Leveraging Content Management Systems to store, manage version history, and access creative content
Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Management Consulting
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.