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Deloitte US E-EA - Marketing Senior Manager - Strategic Marketing Planning - Artificial Intelligence in San Diego, California

Marketing Senior Manager - Strategic Marketing Planning - Artificial Intelligence

Location: Flexible/Open

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a Marketing and Communications professional who sees the world differently, has a strong knowledge of artificial intelligence models and solutions, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our team to see how we Deloitte differently.

The Artificial Intelligence (AI) Senior Strategic Marketing Planner (SMP) 1 serves as trusted marketing advisor to their business leaders and key stakeholders. In this role you will oversee marketing strategy and planning for the Artificial Intelligence business and strategic offerings and collaborate on cross-Deloitte marketing for additional priority areas, including the Consulting Strategy & Analytics business and priority AI alliances. You will define and execute integrated marketing campaigns that support the Artificial Intelligence business and industry programs. You'll also be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution. In addition, you'll help build specific programs that utilize innovative, go-to-market tools and approaches, leveraging the full capabilities of the firm to maximize reach and impact the market.

The Team

Deloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Responsibilities Include:

  • In conjunction with the Business Chief Marketing Officer (BCMO) and pillar leaders, develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility

  • Work with BCMO, Pillar Lead, and stakeholders to initiate and develop strategic marketing campaigns in support of priorities

  • Coordinate with Internal Communications around initiation and development of strategic marketing campaigns

  • Collaborate with PR team to drive media coverage when applicable

  • Manage the overall focused portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources

  • Develop strategic briefs (business cases) for prioritized marketing campaigns; drive the approval process for campaigns with key leadership

  • Engage other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate

  • Engage Campaign Management in execution of campaigns; oversee campaign delivery, in conjunction with the Green Dot Agency and external vendors

  • Manage the overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities

  • Perform as Team Lead and manager for the Artificial Intelligence Strategic Growth Marketing Team including coaching of junior marketing members

  • Plan and manage marketing budgets for campaigns in conjunction with Campaign Management

  • Serve as marketing advisor to key stakeholders within the business; contribute to the articulation of value propositions; develop marketing objectives in support of key priorities; and serve as connection point across the firm

  • Bring innovative thinking and marketing practices to all marketing activities

  • Develops metrics and KPIs to assess campaign success, activity and channel levels to inform future campaign tactics, with the help of Deloitte's Green Dot Agency

Qualifications Include:

  • 15+ years of relevant corporate B2B marketing experience

  • Bachelor's degree, ideally with a focus in Marketing or a related business or technology field

  • Strong knowledge of Artificial Intelligence

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • An innovative mindset that can think strategically with a willingness to execute tactically

  • Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

  • Detail-oriented with excellent follow-through skills

  • Excellent verbal and written communication skills, including effective storytelling, presentation and negotiation skills

  • Ability to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and/or professional services a plus

  • Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity

  • Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness

  • Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)

  • Travel of up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Other qualifications:

  • Experience marketing Artificial Intelligence offerings a plus

  • Experience in B2B professional services marketing also beneficial

  • Familiarity with cloud and cyber technologies are a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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