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Deloitte Marketing Manager - Cyber Strategic Growth Offering - Government & Public Services in San Diego, California

Marketing Manager - Cyber Strategic Growth Offering - Government & Public Services

Location - Flexible

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?

This position is responsible for providing strategic marketing support for our cyber strategic growth offering (SGO) spanning across Deloitte's $3 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.

The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.

What you'll do

The Cyber SGO Marketing Lead serves as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that support the cyber SGO portfolio, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The Cyber SGO Marketing Lead will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the cyber SGO leadership team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.

Specific areas of focus include:

  • Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals

  • Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content

  • Business Advisor: Serve as strategic marketing advisor to key stakeholders within the cyber SGO portfolio - assist with articulation of value propositions, develop marketing objectives in support of key priorities and in support of top pursuits aligned to the SGO portfolio

  • Market and trends analysis: Staying current on marketplace issues and growing trends related to your space

  • Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards

  • Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.

  • Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice

  • Social Media: Creation and implementation of full social media plans to support SGO marketing initiatives and campaigns

  • Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts

  • Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience

  • Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.

  • Project Management: Able to manage multiple projects simultaneously

  • Collaboration: Comfortable managing multiple priorities in a heavily matrixed and virtual environment

  • Vendor Management: Able to source and manage vendor relationships

  • Budget Management: Plan and manage marketing budgets for campaigns

Qualifications

  • Experience developing strategies for reaching a diverse audience of leadership personas and C-Suite government officials

  • Experience in a professional services marketing organization marketing to the government and public sector, a plus

  • Experience marketing technical and professional services and issues spanning systems engineering, cloud, ERP/ERM, digital transformation, AI/ML and cyber risk services

  • Experience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners preferred

  • Experience with experiential design, event management and production

  • Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns

  • Experience with marketing technology and innovation to drive and enhance campaign deliverables

  • Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident

  • Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market

  • Strong persuasive skills; able to gain consensus through influence and is comfortable with ambiguity

  • Strong negotiation and problem-solving skills; flexibility and adaptability

  • Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects

  • Innovative thinker who brings new ideas to the discussion

  • Strong team player with the ability to work in a matrixed organization with a virtual team

  • Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

  • Proficiency in MS Office Products including Word, Excel, PowerPoint, Team and SharePoint

  • Familiarity with Adobe Creative Suite a plus

Other requirements

  • Bachelor's degree required (Business, Marketing or Communications preferred)

  • 10+ years of relevant experience

  • Travel up to 25% (while travel of up to 25% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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