Deloitte US E-EA - Cyber Marketing, Lead Specialist —Government & Public Services in Sacramento, California
Cyber Marketing, Lead Specialist -Government & Public Services
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced and collaborative environment, working with colleagues in a virtual setting, to meet our business and client needs?
This position is responsible for providing strategic marketing support for our cyber services spanning across Deloitte's $4 billion Government and Public Services (GPS) practice, which includes federal and state and local government as well as higher education institutions.
The ideal candidate will be an experienced marketing professional who possesses a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated marketing campaigns that drive results.
Work You'll Do:
The Cyber Marketing Lead Specialist serves as a trusted marketing advisor to business leaders and key stakeholders engaged in this high growth area. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that support the cyber portfolio, utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of the firm, including ecosystem and alliance relationships, to maximize market reach and impact. The Cyber Marketing Lead Specialist will report to the GPS Advisory Marketing Leader and will work closely with the cyber leadership team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and measure impact across the GPS market.
Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Brand Strategy: Building brand in the marketplace - increasing share of voice and finding opportunities in the marketplace to drive brand awareness. Measure brand perception and preference.
Project Management and Campaign Activation: Lead the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video and written content
Business Advisor: Serve as strategic marketing advisor to key stakeholders within the cyber strategic growth offering (SGO) portfolio - assist with articulation of value propositions, develop marketing objectives in support of key priorities and in support of top pursuits aligned to the SGO portfolio
Market and trends analysis: Staying current on marketplace issues and growing trends related to you're the SGO
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards, internal and external communications
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media: Creation and implementation of full social media plans to support cyber marketing initiatives and campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.
Vendor Management: Able to source and manage vendor relationships
Budget Management: Plan and manage marketing budgets for campaigns
Experience with developing a comprehensive brand strategy, including design, execution and measurement
Experience developing strategies for reaching a diverse audience of leadership personas and C-Suite government officials
Experience in a professional services marketing organization marketing cyber services to the government and public sector, a plus
Experience marketing technical and professional services
Experience working within the government ecosystem and familiarity with relevant government media organizations and strategic partners preferred
Experience with experiential design, event management and production
Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
Experience with marketing technology and innovation to drive and enhance campaign deliverables
Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Strong persuasive skills; able to gain consensus through influence and is comfortable with ambiguity
Strong negotiation and problem-solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel, PowerPoint, Team and SharePoint
Familiarity with Adobe Creative Suite a plus
Bachelor's degree required (Business, Marketing or Communications preferred)
7+ years of experience
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.