Deloitte Strategic Marketing Manager in Rockville, Maryland
Strategic Marketing Manager
Executive Accelerators - Executive and Greenhouse Programs
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Think again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply to join our ME team.
This position is responsible for providing management of strategic marketing campaigns for Deloitte's role-based C-suite and Greenhouse Programs as part of the Executive Accelerators marketing team. Our Executive Accelerators program provides senior executives and their teams the experiences, tools, and peer groups to break through personal barriers, transform thinking, and approach top-of-mind issues with novel ideas and a fresh perspective.
In this role, you will work with leaders to build strategies and execution plans for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal candidate is a marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. They will also have a good understanding of integrated marketing and communications, including marketing strategy, campaign development, experience design and execution, and content marketing and digital marketing. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.
What you'll do:
As a Marketing Manager in Deloitte Services LP, you will contribute to the growth and development of our organization in a variety of ways, including:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for our programs; plan and manage marketing budgets for campaigns and develop KPIs to assess campaign success
Support relationship development and strategic sponsorships with media and executive associations
Design and deliver innovative in-person and virtual events and peer forums
Engage our internal agency on the successful execution of campaigns, and oversee the on-time and on-budget delivery of campaigns
Collaborate with other Executive Programs in Executive Accelerators and market offerings and industries across the firm to develop complementary strategies, amplify messages, and maximize impact
Understand target outcomes to drive ongoing performance, monitor, analyze and adjust as needed to improve impact
Ensure all campaign risk and governance procedures are followed, including reviews and engagement by stakeholders, legal, risk and brand
Bring innovative thinking and best practices to all marketing activities
Skills and Competencies:
Ability to grasp a general understanding of C-Suite executives - communication style, top of mind business issues, how they like to consume content, etc.
Ability to manage multiple and complex projects concurrently
Ability to make connections in a highly matrixed environment
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Strong negotiation and problem-solving skills; flexibility and adaptability
Ability to work in a virtual environment with team members across multiple offices and time zones
Strategic and innovative thinker
10+ years of experience in marketing, with a focus on B2B marketing and communications strategy and planning
Experience with integrated marketing and communications strategies and an understanding of how they come together to provide measurable results
Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
Strong Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
Limited immigration sponsorship may be available.
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.