Deloitte Public Relations / External Communications Manager - Human Capital in Rockville, Maryland
Public Relations / External Communications Manager - Human Capital
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte is seeking collaborative creatives, skillful strategists, and public relations masterminds to lead our businesses in exciting new directions. If you're an external communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply now.
The Public Relations Manager will drive media relations strategy, planning and execution, integrated with our Human Capital marketing portfolio - a collection of campaigns designed to grow our presence in the Human Capital space (Future of Work, Human Capital trends, Workforce Ecosystems, Digital Workplace and the many critical issues impacting today's talent leaders and beyond). The ideal candidate is a public relations professional who has a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization, effectively manage external agencies, and drive innovation and capability building to support the future of external communications and PR, with a focus on trends, data, and measurement.
Deloitte's Consulting Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing and communications techniques to produce business results for our clients. From PR and social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
What you'll do:
As a member of the Consulting PR team and the Human Capital PR lead, you will be expected to:
Develop and drive public relations programs that help explain how we are making an impact for our clients and position us to grow work with current and perspective clients.
Manage external public relations agencies, tracking budgets, monthly reporting, and delivery of support to meet business goals.
Proactively pitch media to build and nurture relationships with media contacts in collaboration with PR agency, collaborate on the responses to inquiries, and identify public relations opportunities to garner news coverage.
Collaborate closely across businesses and industries to ensure messaging, reporter outreach, and signature issue positioning are aligned and opportunities are maximized.
Develop media materials inclusive of press releases, pitches, talking points, articles, key data analysis reports and social media sharing content, and guide strategy for launches.
Build and/or strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus, and proactively pitch Deloitte leaders, thought leadership, and client impact stories.
Assist in the preparation of spokespeople and leaders for media interviews and speaking engagements by providing refresher media training as appropriate and facilitating and coordinating media training for spokespeople when required.
Bring innovative ideas to advance the overall Consulting PR team in terms of techniques and new tools.
Communications professional with a minimum of 10 years relevant experience.
A Bachelor's degree, preferably in Communications, English, Public Relations, or Journalism.
PR agency experience is a plus
Deep understanding of human capital and talent issues a plus, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage.
Proven success in developing and executing external communications strategy and communications plans for a large business, preferably in professional services.
Strong communication skills, comfortable managing to results - providing counsel, asking good questions, challenging the status quo, suggesting alternatives, and articulating pros and cons.
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively.
Ability to successfully engage and manage an external PR agency.
Ability to make connections in a highly matrixed environment, with an eye on collaboration and integration, across all levels of the organization.
Strong listening and persuasive communication skills; able to gain consensus through influence and be able to pivot when warranted.
Experience in measuring the effectiveness of communication strategies.
Proficiency with Microsoft PowerPoint, Outlook, and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs
Limited immigration sponsorship may be available
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.