Deloitte GPS Strategy and Analytics Marketing Manager —Government & Public Services in Rockville, Maryland
GPS Strategy and Analytics Marketing Manager -Government & Public Services
Location - Flexible
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.
Work you'll do
The GPS Strategy and Analytics Marketing Manager will support the Government and Public Services (GPS) consulting business, with emphasis on Strategy and Analytics (S&A) offering portfolio campaigns and the Deloitte AI Institute for Government (DAIIG). This professional will work closely with the GPS Marketing Leader and the S&A and DAIIG business leaders to differentiate the Deloitte brand, drive Deloitte's business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media: Creation and implementation of full social media plans for campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.
Budget Management: Plan and manage marketing budgets for campaigns
Business Advisor: Serve as strategic marketing advisor to key stakeholders within areas of responsibility - assist with articulation of value propositions, develop marketing objectives in support of key priorities
Experience working within the government professional services market a plus
Experience in products marketing a plus
Experience in a professional services marketing organization
Experience marketing technical services and issues spanning AI, robotic process automation and cognitive
Strong executive presence, professional client service manner, demonstrated ability to take initiative, confident
Advanced communication skills - across variety of stakeholder groups - with ability to pivot
Strong persuasive skills; able to gain consensus through influence
Strong negotiation and problem-solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel and PowerPoint
Bachelor's degree required (Business, Marketing or Communications preferred)
10+ years of experience
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.