Deloitte Senior Marketing Manager in Raleigh, North Carolina
Marketing Excellence - Senior Marketing Manager - B2B Managed Services and Alliance Marketing
Are you a confident, motivated, visionary strategist and marketing leader who is unafraid to think differently? Are you a successful B2B marketing visionary willing to onboard with one of the fastest growing businesses within Deloitte? Does working with an entrepreneurial team of business stakeholders to drive growth appeal to your inner entrepreneur? Are you always on the hunt for the next new and exciting way to market your business? Do you thrive in a fast-paced environment, working with an energetic leader and colleagues in a heavily matrixed, virtual setting to meet our business needs? Are you ready to collaborate with Deloitte leaders, communications teams, public relations, external agencies, and global marketers? We are seeking a passionate and experienced portfolio marketing strategist to take on this role and lead efforts for a high-growth business. We are looking for you!
The Portfolio Marketing Strategist for the roles of managed services and alliance marketer will work directly with business leaders to strategize, plan, and oversee marketing activities, develop and implement new marketing strategies and approaches and will use sophisticated data-driven approaches and operational metrics to drive buyer engagement and business growth In this role you will build the best-in-class marketing strategy, aligned to business goals, that provide a clear return-on-investment. You will utilize innovative, go-to-market tools and approaches leveraging the full capabilities of Deloitte's Marketing Excellence organization, to maximize market reach, return on investment, and impact for the business.
What you'll do
Bring a deep understanding of B2B, managed services, and/or alliances marketing
Serve as a strategic and innovative marketing visionary to mastermind the marketing efforts for our managed services and alliances
Develop and drive lead generation campaigns
Integrate marketing efforts and business collaboration by acting as the connection point across Marketing Excellence, internal communications, sales, public relations, global marketing, and the Commercial Office
Define metrics and KPIs to assess marketing success, activity, and channel levels to inform future strategy and tactics.
The TeamDeloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
The ideal candidate will have 15+ years of experience in B2B marketing, B2B professional services marketing with the ability to strategize, implement, drive, and manage the overarching marketing strategy, messaging, and campaigns
Bachelor's degree, ideally with a focus in Marketing or a related business or technology field
Sales enablement experience; development of sales enablement materials; working with sales
Lead generation experience including strategy, content development; measurement and execution
Experience in leading Marketing through business transformations, developing, managing, and leading teams
Experience in managing business operations including budgets and reporting
A strong executive presence
Confident presentation skills
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Limited immigration sponsorship may be available.
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve.