Deloitte SEM Lead in Philadelphia, Pennsylvania
Location: New York City | Chicago | LA
Deloitte Digital is creating a new model for a new age--we're an agency and a consultancy. Understanding the digital space and preparing for what's next is at our core. We help clients reimagine how profits are made. We rethink how relationships are created and built. We reshape the landscape of work and rewire the high-reaching fabric of entire industries. That's the power of driving disruption, and that's what we do.
Our Deloitte Digital studio teams are part of a full-service interactive marketing and advertising agency. We are seeking an SEM Lead to join our collection of artists, analysts, strategists, engineers, writers, makers, business-builders, designers, doers, and dreamers, who are all united by a belief in the power of creativity to Elevate the Human Experience. With digital studio locations in Chicago, Denver, Los Angeles, New York, San Francisco, and Seattle, we work alongside broader Deloitte to solve our clients' toughest challenges and redefine how business gets done. We are a dynamic, fast-paced consulting culture, building custom solutions for our clients and never the same day twice.
What you'll do
As an SEM Lead, you will oversee SEM workstreams for our clients. You'll manage a team that will deliver work like the following:
Paid search strategy, including account structure, bid strategy and cost savings analysis
Paid search execution within an ongoing client relationship or as part of campaign support, including forecasting, budgeting, pacing, campaign and landing page creation and optimization, and more
You will also support new business work, leading pursuits from response structure to presentation, to scope of work and pricing drafting.
You will partner with our adtech folks to activate on audience orchestration efforts, synthesizing activation across major acquisition channels. And you'll join the fastest growing advertising offering at Deloitte, partnering with SEO to drive outsized results for our clients.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, search, social, physical, AR/VR, voice, gesture, IoT, and video
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
M&A target digital valuation
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Digital channel performance
Agile based, design-thinking, user-centric, empirical projects that accelerate results
5+ years of full-time agency or consulting experience in SEM required
2+ years managing a team
1+ years pitching new prospects, including in-person presentation
Fluency in paid search products like PLAs, DSAs, Remarketing; Kenshoo and Marin; pre-billing and true-up; certified in Google Adwords, Gemini, Bing Ads
Ability to offer and defend solutions based on experience and best practices
Collaborative working style to build relationships
Strong project management skills; ability to triage and prioritize many competing needs
Excellent verbal, written and presentation skills
Comfortable interacting regularly with technical subject matter experts and business owners of varying organizational levels
Must be legally authorized to work in the United States without the need for employer sponsorship now, or at any time in the future
Ability to travel up to 30% (note the position is fully remote due to COVID)
Forecasting and performance modeling experience
Bachelor or Associates Degree
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.