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Deloitte Government & Public Services – Federal Health Sector Strategic Marketing Planner – Senior Manager in Philadelphia, Pennsylvania

Government & Public Services Federal Health Sector Strategic Marketing Planner Senior Manager

Location: Flexible (Rosslyn preferred)

Travel: This position will require approximately 25% travel.

Are you a marketing and communications professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build campaigns tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the apply now button!

This position is responsible for providing strategic marketing and leadership for Deloitte s Federal Health sector which includes a portfolio of US Federal Government health care agencies.

The Strategic Marketing Planner oversees strategy and planning for integrated marketing and communications plans that support the Government & Public Services practice s Federal Health sector. The ideal candidate will be a marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization.

What you ll do:

  • As a Strategic Marketing Planner with Deloitte Services LP you will contribute to the growth and development of our organization in a variety of ways, including:

  • To serve as marketing and communications strategic trusted advisor to leadership, business and key stakeholders in our Federal Health practice

  • To develop and drive marketing and communications programs that engage current clients, perspective clients and talent

  • To develop marketing strategy focused on key business priorities and execute this strategy across priority campaigns to build Deloitte s brand in the marketplace

  • To plan, design, and execute issue-based priority campaigns, utilizing an integrated approach including messaging development, events, social events, content, social, digital, public relations, and lead generation

  • To team and pull through relevant campaign activations driven by others

  • To create interactive experiences to connect with buyers to enhance brand awareness around capabilities and offerings

  • To interact with account leadership to ensure issue alignment and account activation of marketing campaigns

  • To collaborate across the organization to design and deliver engaging, creative campaigns

  • To plan and manage a marketing budget

  • To develop metrics and KPIs to measure success and communicate this impact story to leadership and across the organization

  • To manage, develop and support other team members, as appropriate

  • The team:

  • The Strategic Marketing Planner serves as trusted marketing and communications advisor to key business leaders and stakeholders within the Federal Health practice. They are part of the Government & Public Services Marketing Communications team, and report to the Government & Public Services Industry Marketing Leader.

Skills and competencies:

  • Deep understanding of government and B2B marketing, with a focus on brand strategy, issue positioning, client engagement, and immersive experiences

  • Familiarity with government health and health care ecosystem including federal and state agencies, commercial health care, industry associations and not for profit organizations

  • Understanding of experiential technology and ways to connect it to client needs

  • Analyzes past activities and consistently thinks beyond boundaries and brings new ideas to the table

  • Strong communicator, comfortable managing to results - provides strategic counsel, asks good questions, challenges the status quo, suggests alternatives and is able to articulate pros and cons, along with expected ROI

  • High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively

  • Ability to make connections in highly matrixed environment, with eye on collaboration and integration, across all levels of the organization

  • Strong listening and persuasive communication skills; able to gain consensus through influence and pivot when warranted

  • Ability to workin a virtual environment

Qualifications include:


  • 12 years of experience in marketing, with a focus on government, B2B marketing and communications strategy and planning; professional services experience preferred

  • Undergraduate degree, ideally with a focus in Marketing, Communications or a related business field

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results, experience developing marketing KPIs

  • Deep understanding of Digital and Social media strategy and tools

  • Experience building marketplace campaigns that build brand awareness, client engagement and enhance issue positioning to influence wins

  • Experience developing omni-channel strategies and bringing innovative campaigns to market

This position does require approximately 25 % travel.

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at


At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at

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Category: Business Development / Sales / Marketing

About Deloitte

As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.