Deloitte Talent Strategic Marketing Senior Manager in Parsippany, New Jersey
Talent Strategic Marketing Senior Manager L6
Flexible - Remote
Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our teammate. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply to join our ME team.
Deloitte's Talent Marketing & Communications team is focused on Deloitte's talent positioning internally and externally and is aligned with Deloitte's Talent priorities including Recruiting; Talent Brand; Rewards, Recognition, and Well-being; Learning & Development; Deloitte University; Diversity, Equity, & Inclusion; Alumni; PPMD Talent; Life@Deloitte; and Awards. The team brings together creative skills, analytics and insights, and industry best practices to excite, engage, and retain our people.
As part of the Talent Marketing & Communications team, the Talent Strategic Marketing Senior Manager, will work with Marketing & Communications and Talent leadership to define a multiyear strategy for building, amplifying and measuring our external employer brand. You'll help design the brand experience across the entire employee lifecycle, from recruits to alumnus, supporting and enhancing key points of that experience that help position Deloitte as an employer of choice to excite, engage and retain our people. The ideal candidate for this role will be a creative, collaborative marketing professional with experience in talent brand management, campaign design and execution, and measurement. The role will report to the Talent Marketing & Communications Leader.
As a leader on the team, you will:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for Talent Experience; plan and manage marketing budgets for campaigns and develop KPIs to assess campaign success
Work with the Talent Experience team to brainstorm, define short-term tactics and long-term strategies to enhance the employee experience
Set strategy and craft compelling strategic briefs (business case) for proposed marketing and communications campaigns
Maintain a collaborative, problem-solving working relationship with internal stakeholders
Ensure employer brand identity and consistency across employee lifecycle channels and communities (recruiting to alumnus)
Bring stories to life across Deloitte internal and external channels (social, website, media, etc.) in ways that are easy to understand, inspiring, compel people to act, and show that Deloitte is a great place to work
Engage our internal agency on the successful execution of campaigns; oversee the on-time and on-budget delivery of campaigns
Collaborate with other business and industry marketers to develop complementary brand strategies, amplify messages and maximize impact that will excite, engage and retain
Collaborate with PR to develop a related media strategy, including trade and tier one targeting
Develop and deliver regular reporting on impact, success stories and ROI to Talent leadership and other key stakeholders
Manage team members, focused on providing learning opportunities and career development opportunities as you partner to serve the business.
Skills and competencies:
Ability to grasp a deep understanding of the Deloitte employee lifecycle and internal and external personas
Ability to make connections in highly matrixed environment, with an eye towards integration
Strong persuasive communication skills; able to gain consensus through influence and pivot when needed
Executive presence with a client-centric approach and a demonstrated ability to take initiative
High level of comfort with ambiguity and fluid priorities; ability to manage multiple, complex priorities-must be both flexible and adaptable
Strong negotiation and problem-solving skills
Strategic and innovative thinker
Ability to work in a virtual environment
15+ years of experience in marketing, with a focus on talent brand and experience
Deep understanding of marketing planning with an ability to execute tactically
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing; professional services experience is strongly preferred
Previous experience leading and developing a team of both direct and indirect reports
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
Limited immigration sponsorsip may be available
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.