Deloitte Alliances Marketer - Analytics & AI (Enabling Consultant) in Parsippany, New Jersey
Alliances Marketer - Analytics & AI (Enabling Consultant)
We're looking for a get it done, organized marketing professional that is comfortable building relationships and implementing integrated marketing campaigns. Use your marketing expertise to contribute to breakthrough ideas that build awareness internally and externally. You will use your coordination and organizational skills to implement joint marketing and communication campaigns to enable sales and support demand generation.
As an Alliances Marketing Associate, you will be critical to the tactical execution of the marketing strategy for select alliances. Working with seasoned marketers, you will act as a liaison between our internal marketing teams, the alliance group, and the partner community. You will help manage events, conferences, and external speaking opportunities. You'll drive mindshare through our websites, social activities, and blog posts. This role supports Deloitte's Ecosystems & Alliances (E&A) business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs.
Work You'll Do
You will be responsible for collecting content for external eminence and internal communications such as newsletters and intranet articles, client case studies and POVs, as well as marketing collateral. You must be articulate and feel confident when speaking or presenting to an internal audience. You will work to maintain guidelines and policies and review materials for compliance and approvals and ensure metrics are established and goals are met against campaigns.
Assist with execution of integrated campaigns for the alliances group geared toward brand awareness, alliance knowledge transfer and lead generation including, but not limited to conferences, regional events, roundtables, and alliance sponsored events.
Maintain and communicate project timelines and deliverables to ensure successful events and execution of marketing campaigns.
Meet with internal teams and our alliance counterparts to understand key initiatives and their impact to help facilitate and create marketing materials.
Prepare internal communications that support and bolster the alliance's position and offerings including alliance newsletters, practice updates, intranet articles, case studies, etc.
Work with PR and digital marketing teams to craft messaging that promotes campaigns and events via multiple channels including press, paid media, social media, email, web, etc.
Engage and collaborate with in-house designers and other creatives to drive the production of customized visual identities and marketing assets including sales decks, solution sheets, signage, etc.
Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement.
Deloitte Consulting's Ecosystems & Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm.
Bachelor's degree in marketing, communications, public relations, or related field
3 + years of prior relevant experience in marketing, communications, or related field
Proven experience effectively prioritizing workload to meet deadlines and work objectives
Ability to navigate a highly complex environment to accomplish goal, frequently under time pressure
Strong event management/coordination and project management experience
Have excellent communication and interpersonal skills
Familiarity with integrating various technologies to support marketing efforts
Strong written and oral communication skills
Proficiency with MS Excel, Word, and PowerPoint
Up to 25% travel required
Marketing experience with alliances, B2B and/or technology
2+ years of professional B2B marketing experience in technology or professional services
Experience working with a team in a virtual mode with remote resources
Track record of achieving success in a matrixed organization.
Strong written and oral communications skills
Demonstrable initiative and ability to work independently
Project management and problem-solving skills; flexibility and adaptability
*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.