Deloitte Senior Consultant, Attribution Analytics in New York, New York
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers. The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data, and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
What you'll do
Within the Experience Management team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities, and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.
This person will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. This person will work cross-functionally and across industries to deliver advanced multi-channel attribution solutions and contribute to the development and growth of our practice. Key responsibilities include:
Uncover client's key business questions, design and execute attribution solutions to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in marketing mix modeling and attribution solutions
Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices around marketing mix modeling and attribution solutions
Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality
Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts
Bring an understanding of ad technologies and how they are evolving in the new cookieless media landscape and the impacts to different addressable tactics - TV, CRM, mobile, search, display, etc.
Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice
Passion for digital marketing/advertising and emerging trends
5+ years managing marketing mix model and/or attribution solutions for large, complex clients with experience in omnichannel measurement
Experience with advanced measurement and attribution tools within Google Ads Data Hub, Amazon Marketing Cloud etc. highly desired
Experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans
Strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns
Fluent with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient
Excellent written and verbal communication skills
Experience managing teams
Proven leadership ability with strong client relationship skills
Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills
Bachelor's degree or equivalent experience
Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.