Deloitte Marketing Manager, Higher Education – Government & Public Services in New York, New York
Higher Education Marketing Lead Government & Public Services
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
This position is responsible for providing strategic marketing support for Deloitte s Higher Education (HE) practice.
The ideal candidate will be an experienced HE marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization.
Work you ll do
The HE Marketing Lead will collaborate closely with the HE practice leaders in planning and executing marketing campaigns and have responsibility for supporting content marketing through our Center for Higher Education Excellence. The HE Marketing Lead will report to the Government and Public Services (GPS) Industry Marketing Leader and will work closely with the HE team to differentiate the Deloitte brand, drive Deloitte s business priorities forward, deliver innovative content marketing strategies, and measure impact.
Specific areas of focus include:
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
Business Advisor: Serve as strategic marketing advisor to key stakeholders within HE assist with articulation of value propositions, develop marketing objectives in support of key priorities
Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
Social Media: Creation and implementation of full social media plans for campaigns
Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, story-telling, outcomes, etc.
Budget Management: Plan and manage marketing budgets for campaigns
Experience developing strategies for reaching a diverse audience of leadership personas in the higher education sector (i.e., President/Chancellor, Provost, CFO, CIO, CHRO, CISO, etc.)
Experience in a professional services marketing organization marketing to the higher education sector
Experience marketing technical and professional services and issues spanning systems engineering, cloud, ERP/ERM, digital transformation and cyber risk services
Experience working within the higher education ecosystem and familiarity with relevant HE media organizations and strategic partners preferred (Chronicle of Higher Education, NACUBO, EDUCAUSE, etc.)
Experience with experiential design, event management and production
Experience with content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns
Experience with marketing technology and innovation to drive and enhance campaign deliverables
Strong executive presence, professional client service manner, and demonstrated ability to take initiative, confident
Creative mindset with passion and drive to foster innovation in marketing and communications. Able to manage creative teams and give strategic direction to advance brand position in the market
Strong persuasive skills; able to gain consensus through influence
Strong negotiation and problem solving skills; flexibility and adaptability
Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects
Innovative thinker who brings new ideas to the discussion
Strong team player with the ability to work in a matrixed organization with a virtual team
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Proficiency in MS Office Products including Word, Excel and PowerPoint
Familiarity with Adobe Creative Suite a plus
Bachelor s degree required (Business, Marketing or Communications preferred)
10 years of experience
This position requires approximately 25% travel.
How you ll grow
At Deloitte, our professional developmentplan focuses on helping people at every level of their career to identify anduse their strengths to do their best work every day. From entry-level employeesto senior leaders, we believe there s always room to learn. We offeropportunities to help sharpen skills in addition to hands-on experience in theglobal, fast-changing business world. From on-the-job learningexperiences to formal development programs at Deloitte University, ourprofessionals have a variety of opportunities to continue to grow throughouttheir career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great peoplemake a great organization. We value our people and offer employees a broadrange of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive cultureencourages our people to do their best work every day. We celebrate individualsby recognizing their uniqueness and offering them the flexibility to make dailychoices that can help them to be healthy, centered, confident, and aware.We offer well-being programs and are continuously looking for new ways tomaintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to makean impact that matters. This purpose defines who we are and extends torelationships with our clients, our people and our communities. Webelieve that business has the power to inspire and transform. We focus on education,giving, skill-based volunteerism, and leadership to help drive positive socialimpact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.