Deloitte Managing Director, Brand in New York, New York
Deloitte Services LP seeksa Managing Director, Brandin New York, NY.
Work You ll Do
Serve as Brand Research Leader to work on high-profile projects to measure the impact of positioning the businesses of the firm. Specifically, gather information about the internal stakeholders business requirements related to brand research in the U.S. and develop brand research project plans for multi-million dollar projects/revenues. Understand stakeholder perceptions and measure the effectiveness of deploying the brand strategy. Work on strategic brand projects, develop and execute ongoing brand perceptions research for the firm, and provide recommendations based on this research in coordination with business strategy. Directly be involved in the strategic development of marketplace involvement in each business, including views on buying behavior, engagement in each level of brand consideration, activities that potentially impact brand perception, and externally engaged brand activities, such as sponsorships. Demonstrate subject matter facility in research methodology and outputs.
Master's degree in Business Administration, Management, Marketing, Commerce, or related field (willing to accept foreign education equivalent).
Six years of experience conducting global brand research with a focus on the professional services industry, accounting for 2 million dollars in research spending.
Experience must include six years of:
Consulting with clients to determine marketing strategies and develop marketing plans for both U.S. and international markets with budgets exceeding 2 million dollars;
Developing and managing all global research projects, including strategies to identify and execute tailored research against key constituency groups and overseeing personnel located onshore and offshore;
Managing significant firm wide and business unit level projects consisting of over 500 marketing professionals, and developing strategy, tactical, and implementation metrics plans;
Interacting directly with senior management, including developing communication, leading presentations, reporting to clients and leadership teams, and representing professionals and other key stakeholders who lead Marketing, Strategy, and Innovation; and
Performing statistical analysis using various techniques as it relates to brand research in the professional services industry.
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Category: Administrative and Support Services
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