Deloitte Director of Growth Marketing in New York, New York
We are seeking a Director of Growth Marketing to drive improved engagement and conversion metrics throughout the full marketing funnel for marketers and brands across various sectors.
You will own the strategy to efficiently and cost-effectively increase current revenue sources and open new revenue sources to drive incremental growth for marketers. Data matters to you; you have a deep understanding of performance data and know the right metrics to consider and measure in any environment. Your love of AdTech and MarTech is key; you are fluent in bringing in the right tech stacks to efficiently deliver on high impact results.
As Director of Growth Marketing, you'll drive and manage various accounts and ensure we have the right programs in place to meet clients' growth objectives. You'll manage a passionate team of programmatic and growth strategists as well as collaborate with data analysts, creatives and brand strategists.
You will pay close attention to the details and budgets for each campaign that we on behalf of clients.
This role affords a broad range of tasks and responsibilities fitting the dynamic and agile nature of Deloitte Digital.
If you are an experienced growth expert who isn't afraid to roll up your sleeves doer and are excited to make a massive impact in a market with infinite potential, this opportunity is for you.
Scope of Role
Lead and manage the Growth team to effectively drive overall digital marketing, media and growth strategy
Drive conversion rate optimization across channels to grow revenue for various marketers and brands
Lowering customer acquisition cost (CAC) across channels
Planning, optimizing and scaling paid ads
Measuring and analyzing campaign and marketing success
Grow the capability with Head of Digital Marketing
Identify new markets and advertising tactics to encourage business growth
The Deloitte Studios Team
Sits within our "Advertising, Marketing & Commerce" offering
Within our group, we create content, communications, and experiences that engage and inspire our clients' customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and user-centric experiences. And, in doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations - all built to drive growth.
Our AM&C offering serves our clients through the following types of work:
Advertising campaign ideation, development, and execution
Cross-channel customer engagement strategy, design, and development to include the creation of omnichannel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
eCommerce strategy, implementation, and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Acquisition and engagement campaign ideation, development, and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
About You: Required
8+ years of experience in demand generation/performance marketing
4+ years of experience managing marketing professionals
5+ years of client-facing experience
Deep experience working across a broad range of online acquisition channels including paid media and paid social
Experience with growth and lifecycle management strategies with knowledge of marketing automation techniques and email marketing best practices as well as SEO/ SEM
Highly analytical with a proven ability to work with data to find areas of improvement across complete marketing funnel
Working knowledge of CDPs, DMPs, relevant AdTech and MarTech stacks
Current on data and privacy compliancy and next gen Performance Advertising strategies and tactics
Strong generalist who sees the big picture and delegate accordingly
Strong track record of working cross-functionally in a fast-paced environment
Proven ability to produce high-quality output under tight deadlines, with minimal guidance
Excellent verbal, written, and interpersonal skills
High attention to detail and unparalleled prioritization skills
Collaborative with peers and mentor to team members
Ability to manage multiple projects in a fast-paced environment; attention to detail.
Strong communication and presentation skills.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.
Bachelor's Degree required in Marketing, Communications, Advertising or related field.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.