Deloitte Advertising, Marketing & Commerce Analytics Senior Consultant in New York, New York
Advertising Marketing and Commerce Analytics Senior Consultant
Understanding the digital space and preparing for what s next is at our core. We help clients reimagine how profits are made, how relationships are created and managed; we reshape how work gets done, and rewire the competitive fabric of entire industries.
Work you ll do
As a Senior Consultant you will bring considerable technical, functional, and product expertise to deliver effective solutions to clients.
Serve as an integrator between business needs and technology solutions, helping to create technology solutions to meet clients business needs.
Defining systems strategy, developing system requirements, designing and prototyping, testing, training, defining support procedures and implementation.
Perform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationships at peer client levels.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development
(web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Responsible for the design and implementation of DMP solutions that deliver on customer s business and functional goals
Possess strong analytical skills and demonstrable experience designing and managing DMP solutions
Work with marketing and business stakeholders to develop test cases and help them understand the insights and optimization opportunities
Develop & outline audience testing strategy recommendations as needed to help clients better understand their consumer base
Assess and evaluate the current offerings within the DMP landscape, providing POVs on the current state of the marketplace
Bachelor s degree; MBA preferred
Two years in onsite functional or technical roles on at least four full-lifecycle projects, with strong implementation expertise in at least two of the following technologies: - DMP s (Adobe Audience Manager, BlueKai, etc.) - DSP s (Adobe Media Optimizer, DoubleClick, Media Math)
Customer Data familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channels
Experience with ad technology (DMPs, DSPs, Ad servers, Ad Exchanges, Cross-Device Tracking platforms, etc)
Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery
Experience with Doubleclick or other relevant ad-serving tools.
Experience with data onboarding solutions
Familiarity with offline data environments (i.e. CRM systems, email platforms, data lakes)
Strong verbal and writing skills (writing samples helpful)
Project management skills in delivering on time solutions that routinely exceed customer needs.
Exceptional organizational, presentation, and communication skills
Ability to travel to client sites 80-100% of the time
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
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Category: Management Consulting
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