Deloitte Consumer Public Relations Senior Manager in Nashville, Tennessee
Consumer Public Relations Senior Manager - Client & Market Growth
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and public relations masterminds to lead our businesses in exciting new directions.
If you're an external communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply to join our ME team.
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing and communications techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
As a Senior PR Manager supporting Deloitte's Consumer industry, you will deliver innovative external communications strategies that build and protect the firm's brand and reputation, position the firm as a thought leader, attract top talent, ensure consistent messaging, and position the business to win work. The ideal candidate will be a public relations professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization, coach leaders on media interviews, and be a resource for reporters covering retail, consumer products, automotive, travel and hospitality topics.
Serve as a strategic trusted advisor to leadership, business, and key stakeholders across the practice.
Develop and drive public relations programs that help explain how the Consumer practice is making an impact for our clients and the public and position us to grow work with current and perspective clients.
Develop public relations strategies focused on key business priorities and execute this strategy across priority campaigns to build Deloitte's brand in the marketplace.
Collaborate closely with the Consumer marketing team as well as other industry and business PR leads, to ensure messaging, reporter outreach, and signature issue positioning are aligned.
Manage external public relations agencies, tracking budgets, monthly reporting, and delivery of support to meet business goals.
Build and/or strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus, and proactively pitch Deloitte leaders, thought leadership, and client impact stories.
Prepare spokespeople and leaders for media interviews and speaking engagements by providing refresher media training as appropriate and facilitating and coordinating media training for spokespeople when required.
Employ strong project management skills and manage multiple tasks simultaneously, consistently delivering high quality results.
Communications professional with a minimum of 15+ years relevant experience.
A Bachelor's degree, preferably in Communications, English, Public Relations, or Journalism.
Deep understanding of the Consumer landscape, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage.
Proven success in developing and executing external communications strategy and communications plans for a large business, preferably in professional services.
Experience developing and executing executive positioning programs and working with senior leaders, collaborating across a multi-disciplinary marketing team.
Executive presence and strong communication skills, comfortable managing to results - providing strategic counsel, asking good questions, challenging the status quo, suggesting alternatives, and articulating pros and cons.
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively.
Ability to successfully engage and lead team members, providing effective guidance, coaching and capability development, maintaining close understanding of all team activities, ensuring high quality for all activities/deliverables, and implementing course corrections when needed.
Ability to successfully engage and manage an external PR agency.
Ability to make connections in a highly matrixed environment, with an eye on collaboration and integration, across all levels of the organization.
Strong listening and persuasive communication skills; able to gain consensus through influence and be able to pivot when warranted.
Experience in measuring the effectiveness of communication strategies.
Expert-level proficiency with Microsoft PowerPoint, Outlook, and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.
Limited immigration sponsorship may be available
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.