Deloitte Hux Marketing Campaign Operations Specialist in Morrisville, North Carolina
Hux Marketing Campaign Operations Specialist
What is Hux? Hux is the Human Experience Platform by Deloitte Digital.
In today s world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.
Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
Hux by Deloitte Digital gives companies the ability to build and leverage the connections between people, systems, data and technologies so they can deliver personalized, contextual experiences to customers at scale.
Work You ll Do
As a Marketing Campaign Operations Specialist, you ll work alongside our clients to design, develop, and execute omni-channel marketing campaigns in a variety of campaign tools in accordance with clients specifications. You ll also be responsible for process improvements and campaign automation to make campaigns more efficient. You possess a deep understanding of the campaign management lifecycle, including data quality, QA, email deliverability, and measurement of ROI and KPIs.
Day to day, you ll work with client and internal Deloitte teams to ensure the successful and timely execution of scheduled campaigns.
This includes the following responsibilities:
Create and execute campaign workflows, QA data to ensure accuracy, monitor activity and notify stakeholders of relevant outcomes, fluctuations, and plans
Document client requirements during the planning and execution stages and coordinate with key functions to complete and launch campaigns
Act as a SME for campaign execution best practices and timing
Understand customer personas and segmentation to help make well-informed campaign segmentation and targeting decisions, tailoring communications messages in each campaign to connect to relevant customer personas at their correct buying cycle stage
Work with the Marketing team to report on results to client stakeholders and collaborate on on-going action items
Create strategic automated campaigns
Manage email deliverability, escalate issues, and work with our email service provider (ESP) to resolve issues with the assistance of other Deloitte technical resources
Assist with the creation of training materials specific to the setup and execution of marketing campaigns
What You'll Bring to the Table
Minimum 3-7 years experience executing omni-channel marketing campaigns in Salesforce Marketing Cloud and/ or Adobe (Adobe and/or Salesforce certification is a plus)
Ability to configure campaign templates and workflows based on client specs including complex segmentation
Ability to troubleshoot and resolve technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Proven QA experience with segmentation, counts, data quality, and creative content
Experience with out-of-the-box reporting in Adobe Campaign, SalesForce and SalesForce Marketing Cloud, as well as creating custom reports
Good understanding of databases and the ability to work with large data sets
Excellent written,verbal, and communication skills
Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
Bachelor's degree of equivalent experience
Ability to diagnose and correct HTML issues in creative content
2 years of hands-on experience with other products in the Adobe (e.g. Analytics, Experience Manager, Target) or Salesforce stacks
Experience writing simple-to-moderate complexity SQL queries
Proficient in using email testing and rending tools (e.g. Email on Acid, Litmus)
Leveraging Content Management Systems to store, manage version history, and access creative content
Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics
Experience working in a distributed team (offshore-onsite model)
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Management Consulting
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