Deloitte Jobs

Job Information

Deloitte Manager/Specialist Master – Salesforce Marketing Cloud / Campaign in Minneapolis, Minnesota

Manager/Specialist Master – Salesforce Marketing Cloud / Campaign

Locations: Chicago, IL or New York, NY or Denver, CO or Greensboro, NC

Overview

In today’s world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.

Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections – between people, systems, data and technologies – so they can deliver personalized, contextual experiences to customers at scale.

We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you excel at designing and executing omni-channel marketing campaigns using Adobe Campaign? Join our growing team in supporting our clients’ ability to communicate the right message to the right customers at the right time.

Work you'll do

As an SME – Salesforce Marketing Cloud, you will bring considerable campaign lifecycle management expertise to deliver effective omni-channel marketing campaigns, including communications strategy, customer segmentation, content development, campaign execution, KPI measurement, and performance optimization.

You will bring technical, functional, and product expertise to deliver effective solutions to clients.

  • Marketing Automation expertise in executing implementation and integration of Salesforce Marketing Cloud with database systems to effectively track engagement with marketing automation campaigns

  • Understand digital, social, and mobile marketing trends, utilize industry best-practices to create and enhance our technology stack to create a best-in-class data-driven marketing platform

  • Analyze and optimize campaign management process, enhance omni channel marketing, improve engagement metrics

  • Work cross-functionally to help manage our email marketing projects with multiple internal/external stakeholders to execute marketing campaigns

  • Lead the customization of the platform including workflows, ROI reporting, broadcast emails and segmentation

  • Design and implement changes to existing software architecture including API based integrations

  • Recommend the best solutions and decide the best instances to leverage vendor system capabilities vs building custom solutions

Responsibilities:

  • Architect Salesforce Marketing Cloud implementations by following best practices and advise clients on implementation & migration activities.

  • Gather and document business requirements and translate them into technical specifications.

  • Guide the preparation of data, segments, email creatives and other configurations.

  • Oversee the development, execution, and testing of campaign workflows

  • Monitor and troubleshoot manual and automated campaigns and data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans.

  • Generate reports and dashboards indicating various performance metrics and KPIs; you’ll also be responsible for working with the client to define process improvements and enable campaign automation to increase campaign efficiency

  • Manage email deliverability, escalate issues, and work with the email service provider (ESP) to resolve issues with the assistance of other Deloitte technical resources.

  • Develop training material for various processes in marketing operations.

Travel

Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

  • Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)

  • eCommerce strategy, implementation and operations

  • Marketing Content and digital asset management solutions

  • Marketing Technology and Advertising Technology solutions

  • Marketing analytics implementation and operations

  • Advertising campaign ideation, development and execution

  • Acquisition and engagement campaign ideation, development and execution

  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

Required

  • 5 years' experience in the technology aspects of Salesforce Marketing Cloud and Marketing Cloud Connect

  • Hands on experience with Salesforce Journey Builder, Content Builder, Automation Studio and experience with architecting solutions and develop implementation strategies

  • Experience in metadata generation, customer journeys, data integrations, 3rd party native integrations and custom API integrations

  • Understanding of how people, process and technology drive opportunities while managing costs to ensure consistent performance with a focus on continuous improvement.

  • Good understanding of databases and ability to work with large data sets

  • Excellent written and verbal communication skills

  • Proficient in presenting business use cases as well as issues when they arise

  • Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables

  • Bachelor’s degree or equivalent experience

  • Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Limited immigration sponsorship may be available.

Preferred

  • 3 years of hands-on experience with other products in the Salesforce (e.g., Sales Cloud, Service Cloud and Community Cloud) stack

  • Understanding of one (or many) SaaS platforms such as Marketing Automation (Marketo, Eloqua, Salesforce Marketing Cloud), Sales Enablement (Salesforce, Seismic, HubSpot).

  • Proficient in using email testing and rendering tools (e.g., Email on Acid, Litmus)

  • Leveraging Content Management Systems to store, manage version history, and access creative content

  • Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics

  • Experience working in a distributed team (offshore-onsite model)

How you’ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center (https://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitteuniversity-leadership-center.html?icid=top_#home) .

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you (https://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html) .

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte (https://www2.deloitte.com/us/en/careers/life-at-deloitte.html?icid=top_life-at-deloitte) .

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world (https://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html) .

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.Check out recruiting tips from Deloitte professionals (https://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html) .

AMC2021

20CBG

Category: Management Consulting

About Deloitte

As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

DirectEmployers