Deloitte Marketing Specialist, Deloitte Insights in Milwaukee, Wisconsin
Marketing Specialist, Deloitte Insights
Deloitte Services LP is seeking a Marketing Specialist to join the Deloitte Insights audience development team, within Research and Insights.The main role of this professional will be to assist the Deloitte Insights audience development lead with the execution of a multi-channel content deployment strategy for Deloitte Insights publications. A key responsibility of the role will be managing the data analytics, measurement, and reporting for Deloitte Insights. Deloitte Insights is Deloitte s publishing imprint for business research and insights. It publishes 300 reports and periodicals annually, including print, online, interactive, infographics, podcasts, and videos intended to inform Deloitte clients and prospective clients on business issues across industries/sectors.
Candidate should have a demonstrated track record of leveraging innovative techniques to create impactful campaigns and programs. The ability to quickly understand how to access resources across the firm to enhance execution and expand our impact is also critical (Strategic Marketing Planners and Campaign Managers within Market Development, Experience Delivery, Value Delivery, authors, Research & Insights Centers, Communications, Deloitte Insights designers and editors, etc.). Demonstrated expertise in working with digital analytics and reporting and deploying content and thought leadership through multiple internal and external marketing channels (e.g.; email, social media, PR, paid promotions, Dbriefs, US/global Deloitte.com, print distribution) is required.
Responsibilities will include the following:
Work with the Deloitte Insights audience development lead and team to manage the rollout of publications/content to target audiences using data-informed insights.
Manage the analytics and data reporting for Deloitte Insights. Regularly review and analyze readership and engagement data of Deloitte Insights content.
Draw insights from the data to help inform marketing programs, editorial content, and web site features.
Produce/oversee development of regular reports including weekly, quarterly, and annual performance reports and campaign-specific reporting for leadership and key stakeholder groups.
Serve as primary point of contact for analytics-related inquiries from marketing and author teams.
Oversee paid media campaigns, working with Value Delivery, brand, and marketing teams to coordinate and execute. Monitor results and provide recommendations for improving campaign performance.
Work with team on personalization, testing, and client targeting efforts using insights data to help tailor and target the Deloitte Insights web experience for visitors.
Manage and execute the external email publication alert program for Deloitte Insights including maintaining a schedule, preparing email content, and overseeing testing/final send of emails.
Participate in design, execution, and monitoring of email marketing and social media audience development campaigns, based on insights gathered from data.
Serve as Deloitte Insights representative on extended marketing teams with SMPs, and Marketing Campaign Managers for sectors, businesses, and signature themes.
Work closely with Deloitte Insights design, media, and editorial teams to develop marketing materials and related assets (e.g. Deloitte.com promos, SEO research, etc.)
Write social media content for Twitter, LinkedIn, Facebook, and Google and work with the Deloitte Insights social media lead to schedule content through global Deloitte social channels and the Ambassador Corps program.
Work with marketing colleagues globally to further promotion of Deloitte Insights content.
About Deloitte Insights
Deloitte Insights publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders.
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Communications and Public Relations
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled