Deloitte Marketing Manager, Hybrid Businesses in Mechanicsburg, Pennsylvania
Marketing Manager, Hybrid Businesses
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs? We are seeking a passionate and experienced professional to play in this role.
We are looking for a marketing professional to join our growing Hybrid Business Marketing Strategy team. This team serves as the trusted marketing advisors for Deloitte Consulting's Hybrid Business Design team. In this role, you will oversee the development of business positioning, messaging and go-to-market strategies for new firm offerings and solutions. The ideal candidate will have experience in B2B technology product or software marketing (preferred) and/or B2B professional services marketing, with the ability to connect the dots between the rest of the commercial and marketing organization to deliver aligned and coordinated go-to-market strategies.
What you'll do:
You will work closely with marketing leadership to coordinate marketing efforts in support of Hybrid Businesses by helping to:
Define, coordinate, and connect the dots on consistent technology positioning and existing service or industry messaging across the firm internally and externally
Build, execute, and provide input into product naming, branding, positioning, messaging, marketing content development, lead generation and nurturing, and marketing campaign strategy.
Identify unique targeted pre-awareness marketing opportunities to showcase and further validate the business
Capture results and conduct metrics and ROI analysis to assess success and inform campaign development
Build relationships and collaborate cross-firm with other marketing teams, sales enablement, marketplace partnerships, and business leaders
Innovation - Bring innovative thinking and leading practices to all marketing activities; ability to both think big and execute
Project Management - Possess proactive and strong organization skills to drive development, maintenance, and execution of marketing campaigns, working closely with our Green Dot Agency
Writing - Draft a variety of different types of content, including but not limited to messaging, internal communications, sales materials, etc.
Thoughtware execution and commercialization - Manage and facilitate creation, editing, design, internal and external announcements, web postings, etc. of thought leadership content
Social and digital media - Create and implement social and digital plans for campaigns and activations
Event support - Can include planning logistics, invitations, registration, conference materials, and on-site assistance to create a compelling client experience
Internal communications - Coordinate with Internal Communications around development of communication campaigns for a wide range of audiences
PR - Collaborate with PR team to drive media relations and media coverage when applicable
Deloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
7+ years of relevant corporate B2B marketing experience. Experience in B2B software or technology product marketing preferred; experience in B2B professional services marketing also beneficial
Bachelor's degree, ideally with a focus in Marketing or a related business or technology field
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Experience in B2B software or technology product marketing preferred; experience in B2B professional services marketing also beneficial
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Familiarity with cloud, AI, and cyber technologies are a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Proficient in MS Office suite including Word, Excel, and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
Proficiency in Workfront a plus
*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.