Deloitte Senior Content Strategist in McLean, Virginia
Do you love to write? Do you see-and solve-problems from a different angle? Can you translate business jargon into copy that's confident, clear, and human-and inspire other copywriters to do the same? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers' interactions with the public sector.
Work you'll do
Conceptualize, write, and edit persuasive copy for cross-channel campaign assets, including sales sheets, case studies, thought leadership, video/motion graphics, infographics, web copy, social media, and email.
Understand and incorporate Deloitte's content strategy and brand positioning into all content, as appropriate.
Review work from junior team members, providing guidance to advance the best thinking in line with the brief and project scope.
Translate campaign positioning strategies into clear, user-centered messaging platforms that differentiate Deloitte.
Collaborate with marketers, account managers, strategists, and other creatives to develop creative platforms and channel recommendations that deliver on campaign strategic objectives.
Deloitte's Government and Public Services (GPS) practice - our people, ideas, technology and outcomes-is designed for impact. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise.
The GPS Advertising, Marketing, & Commerce (AM&C) offering helps public sector clients connect with the people, stakeholders, and citizens they serve. Our team works with agencies to transform, elevate, and modernize constituent-government experiences. GPS AM&C creates brands, develops content, and implements best-in-class marketing strategies to inspire engagement, influence behavior, and drive adoption across the country.
Minimum of 5 years of experience writing and producing a range of marketing communications assets
Clear, concise writing, with the ability to distill complex ideas into easily understood language
Fluency in both digital and traditional channels, including all social media platforms, content creation, and video
Strong copy editing and proofreading skills
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Security Clearance may be required
Travel up to 50%
Experience with marketing professional services (consulting) or other B2B experience preferred
Strong portfolio demonstrating your innovative work across multiple channels, including long-form and short-form content
Excellent project management and interpersonal skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
Ability to present to and interact with senior leaders and highly intellectual thinkers
Ability to work autonomously to deliver on-brand, on-brief copy with little oversight
Proven ability for quick creative thinking
A strong understanding of marketing and content channels and ability to adapt writing to fit the needs of the audience
Great taste, instincts, and knowledge of brand trends
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.