Deloitte Marketing Manager – Product Marketing (Technology Products & B2B Software) in McLean, Virginia
Marketing Manager Product Marketing (Technology Products & B2B Software) Deloitte Consulting
*This role requires experience developing marketing strategies for technology products or B2B software.
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs? We are seeking a passionate and experienced professional to play in this role.
We are looking for a marketing professional to join our newly launched Hybrid Marketing Center of Excellence (COE). The COE works across Deloitte s range of businesses (i.e., Green Dot) and offering portfolios to guide business leaders on a hybrid marketing strategy which is a strategy inclusive of both new technology products and existing services. The ideal candidate will have experience in B2B technology product or software marketing (preferred) and/or B2Bprofessional services marketing, with the ability to drive and manage the overarching hybrid marketing strategy and messaging for the firm.
This role requires experience marketing technology products.
What you ll do
You will work closely with marketing leadership to coordinate marketing efforts in support of Deloitte Hybrid by helping to:
Define, coordinate, and connect the dots on consistent hybrid positioning and messaging across the firm internally and externally
Build, execute, and provide oversight of hybrid marketing processes for product naming, branding, messaging, marketing collateral development, lead generation and nurturing, and marketing campaign strategy and execution
Develop strategy for and execute end-to-end, multi-pronged hybrid marketing campaigns for priority offerings
Capture results and conduct metrics and ROI analysis to assess success and inform campaign development
Build relationships and collaborate cross-firm with other marketing teams, sales enablement, marketplace partnerships, and leaders of Hybrid businesses
Other responsibilities include:
Innovation Bring innovative thinking and leading practices to all marketing activities; ability to both think big and execute
Project Management Possess proactive and strong organization skills to drive development, maintenance, and execution of marketing campaigns, working closely with our Green Dot Agency
Writing Comfort with drafting a variety of different types of content, including but not limited to messaging, internal communications, sales materials, etc.
Thoughtware execution and commercialization Manage and facilitate creation, editing, design, internal and external announcements, web postings, etc. of thought leadership content
Social and digital media Create and implement social and digital plans for campaigns and activations
Event support - Can include planning logistics, invitations, registration, conference materials, and on-site assistance to create a compelling client experience
Internal communications Coordinate with Internal Communications around development of communication campaigns for a wide range of audiences
PR Collaborate with PR team to drive media relations and media coverage when applicable
Deloitte s Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
Experience in marketing technology products or B2B software is required for this role
7 years of relevant corporate B2B marketing experience.
Experience marketing B2B software or technology products required; experience marketing professional services is also preferred
Bachelor s degree, ideally with a focus in Marketing or a related business or technology field
Familiarity with Cloud, AI, and Cyber technologies are a plus
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
Proficiency in Workfront a plus
Travel up to 15% (While up to 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.