Deloitte Campaign Specialist (Senior Consultant) - Adobe Experience Cloud / Campaign in McLean, Virginia
Campaign Specialist (Senior Consultant) - Adobe Experience Cloud / Campaign
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.
Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.
Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.
We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you excel at designing and executing omni-channel marketing campaigns using Adobe Campaign? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
Work you'll do
As a Campaign Specialist (Senior Consultant) - Adobe Campaign, you will bring considerable campaign lifestyle management expertise to deliver effective omni-channel marketing campaigns, including communications strategy, customer segmentation, content development, campaign execution, KPI measurement, and performance optimization.
As a Campaign Specialist (Senior Consultant), you will bring technical, functional, and product expertise to deliver effective solutions to clients.
Manage and support day to day interactions with marketing teams.
Support delivery of components of client engagements that identify, design, and implement business and technology solutions for large companies.
Participate in the identification of business requirements, functional design, process design (including scenario design, flow mapping), prototyping, testing, training, defining support procedures.
Develop and maintain contact with top decision makers at key clients; participate and lead aspects of the proposal development process; contribute to the development of proposed solution architecture and enablement approach.
Act as a SME for campaign operations and Adobe Campaign best practices and advise clients accordingly to improve campaign effectiveness and efficiency.
Gather and document business requirements and translate them into technical specifications.
Make well-informed segmentation and targeting decisions, tailoring communications messages to relevant customer personas at relevant buying cycle.
Support preparation of data, segments, email creatives and other configurations.
Oversee the development, execution, and testing of campaign workflows
Monitor and troubleshoot manual and automated campaigns and data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans.
Generate reports and dashboards indicating various performance metrics and KPIs; you'll also be responsible for working with the client to define process improvements and enable campaign automation to increase campaign efficiency and effectiveness.
Manage email deliverability, escalate issues, and work with the email service provider (ESP) to resolve issues with the assistance of other Deloitte technical resources.
Assist with the creation of training material for various processes in marketing operations.
Travel up to 50% (While 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development
(web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Minimum 1+ years experience executing omni-channel marketing campaigns in campaign management systems
Hands-on experience using Adobe Campaign (Adobe certification is a plus)
Experience writing simple-to-moderately complex SQL queries
Ability to build workflows, emails, templates, and customer journeys on client specs within Adobe Journey Builder
Ability to troubleshoot and resolve technical issues related to HTML templates, list segmentation and other aspects of email execution
Proven QA experience with data extensions, counts, data quality, and creative content
Experience with out-of-the-box and custom reporting in Adobe Experience Cloud and Adobe Campaign
Good understanding of databases and ability to work with large data sets
Excellent written and verbal communication skills
Proficient in PowerPoint
Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
Bachelor's degree or equivalent experience
1+ years of hands-on experience with other products in the Adobe (e.g. Analytics, Audience, Target) stack
Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
Leveraging Content Management Systems to store, manage version history, and access creative content
Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics
Experience working in a distributed team (offshore-onsite model)
- Limited immigration sponsorship may be available.
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
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