Deloitte Advertising, Marketing and Commerce - MarTech Manager in McLean, Virginia
Advertising, Marketing and Commerce - MarTech Manager
In the face of uncertainty and risk, we help clients create, implement and sustain strategies for growth and value creation, portfolio optimization, differentiation, disruption and business model / ecosystem transformation.
The Customer and Marketing practice of Deloitte is seeking customer-centered marketing leaders accustomed to working with Fortune 500 companies to transform their organizations. We are looking for Senior Strategists who have worked at the intersection of marketing, digital and customer experience and who desire to be leaders in the space.
Work you'll do
Create and drive Marketing strategies that develop new businesses or turn around ailing ones. Leading efforts regarding digital transformation and disruptions.
Deliver innovative strategies that build compelling user experiences that lead to successful launches of large, complex initiatives.
Bring together strategic, creative and technical skills to help understand how innovation and digital capabilities can help transform their businesses for the better.
Define marketing strategies, value propositions and strategic imperatives for growth that reduce marketing costs, increase speed-to-market, establish and elevate brand standards and simplify digital delivery.
Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage.
Work with clients to deliver high-impact customer experiences, and improving creative collaboration to deliver business value.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
10+ years of relevant technology consulting or industry experience
Bachelor's degree in computer science, information systems, or another technology-related field
Experience across a broad range of digital/commerce technologies and platforms across Web Solutions, Digital Marketing, Enterprise Portals, Content and Cloud
Experience in leading complex integrated solutions including integration services, data modeling, cloud-based solutions
Led system integration solutions, cloud based solutions, administration, application development, portal design, application and system level security, database design, and multi-tier architectures.
Experience leading large sized teams (on and offshore) and technology engagements, including client and consulting staff
Experience leading multiple large full lifecycle implementations
Experience with selling to C-level executives and other business development activities
Travel up to 50% of the time (While up to 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Limited immigration sponsorship may be available.
Salesforce Marketing Cloud certifications
Marketing Automation (Eloqua, Responsys, Marketo)
DMPs (Blue Kai, Rocket Fuel, Trade Desk etc.)
DSPs (Adobe Media Optimizer, DoubleClick, Media Math)
Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends
Strong communication skills (interactions with executive clients and sponsors)
Experience in developing practical solutions and methodologies; developing "thoughtware" and "point-of-view" documents.
Commerce strategy and implementation experience (CloudCraze or other leading platform)
Participation in public speaking events; publishing in industry periodicals