Deloitte Advertising Marketing and Commerce Analytics Manager in McLean, Virginia

Advertising Marketing and Commerce Analytics Manager

Marketing Sciences is at the forefront of guiding data driven strategies by leveraging emerging technology, keen analytic abilities and a laser focus on addressing the client s business initiatives. Marketing Sciences is a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data first mentality as marketing evolves.

Work you ll do

This person works cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, performance analytics, modeling and technology solutions.

  • Embody an intellectual curiosity around what data means by putting it into context of the client's business and focusing on asking the next question.

  • Exercise strong collaboration with others providing support to an extended team, sharing skills & expertise with co-workers, and constantly expanding your knowledge base.

  • Wear many hats, between steering a team of Sr. Analysts, partnering with internal teams, client facing exposure, and diving in with a start-up mentality.

  • Apply a strong familiarity with all available analytics tools, both syndicated and proprietary to ensure all client recommendations are supported by quantitative and/or qualitative research.

  • Use data to evaluate the effectiveness of marketing strategies, tactics, and measurement techniques.

  • Bring a strong background with proven experience in digital analytics, measurement, modeling, and data quality.

  • Work on a fast paced, forward-looking CPG brand who is pushing the status quo in using data to drive marketing decisions.

  • Work cross-functionally with multiple internal teams developing strong working relationships and have a hands-on mentality.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

Our team focuses on the journey to redefine patient-centric care, innovate, and grow, and help clients through the challenges that each part of the journey can bring. We are assisting companies that discover, develop and manufacture health care-related products. Clients include pharmaceutical manufacturers, biotechnology companies, medical device, diagnostic and medical equipment manufacturers, and other service companies like drug distributors, contract research organizations, and contract manufacturing organizations. Will continue to align with Government Health with a focus on the Federal Administration and the National Institute of Health.

We serve our clients through the following types of work:

Cross-channel customer engagement strategy, design and development

(web, mobile, social, physical)

eCommerce strategy, implementation and operations

Marketing Content and digital asset management solutions

Marketing Technology and Advertising Technology solutions

Marketing analytics implementation and operations

Advertising campaign ideation, development and execution

Acquisition and engagement campaign ideation, development and execution

Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

Required:

  • Minimum of 3-4 years relevant marketplace experience

Experience with at least several of the following tools:

  • Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Google Analytics, Webtrends.

  • Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify.

  • Syndicated Measurement: comScore, Nielsen.

  • Ad Effectiveness Research: comeScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud.

  • Data management and demand-side platforms.

Preferred:

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred

  • A strong desire to learn and passion for digital marketing, research and analytics

  • Strong time management skills to ensure accurate delivery while handling multiple projects

  • Ability to prioritize issues quickly and creatively with a solution based attitude

  • Strong analytic and problem-solving skills

  • Excellent written, oral and presentation abilities-must be able to communicate complex ideas in both technical and user-friend language

  • Ability to foster collaborative relationships with other cross-functional teams

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html

Deloitte s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html

Recruiter tips

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Category: Management Consulting

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