Deloitte Digital Experience Strategy Leader-Deloitte’s Green Dot Agency in Louisville, Kentucky
Digital Experience Strategy Leader-Deloitte's Green Dot Agency
Our Digital Experience Strategy Leader will oversee delivery of Deloitte's omnichannel presence so that it is consistently optimized to be high quality, easily accessible, and exceeds our audiences' expectations.
The leader has a clear understanding of Deloitte's audience personas and what digital experiences they find most engaging and effective. The leader is adept at using data to create a digital strategy that offers a personalized, relevant, engaging and innovatively differentiated experience along every touchpoint of the audience journey. To achieve this, the leader leverages market-facing insights and new ideas derived from the latest relevant trends and innovation in the marketplace. The leader is as operationally minded as they are strategic so that the always-on experiences are delivered seamlessly and efficiently all while mitigating reputational risk.
Builds and delivers the strategy for omnichannel digital experiences. Translates the strategy into a roadmap w/ defined milestone deliverables and essential data points to measure the Impact. Creates a culture of digital experience excellence across Marketing and the businesses.
Evaluates channels according to metrics such as number of visitors, traffic sources, visitor demographics, session length, conversion rate, and more.
Uses a digital experience platform to monitor and assess feedback , data, and analytics, to derive insights and improve and innovate the overall digital and audience experience.
Partners with vendors and internal martech teams to ensure Deloitte maximizes the use of platforms and technologies and continually enhances digital experiences.
Recommends UX enhancements and strategies to create seamless experiences and provides oversight and governance of UX across digital channels (web, social, email, virtual events) and journeys.
Works closely with marketing, sales, and business stakeholders to ensure alignment of strategy, key messages, goals, and overall experience.
Evaluates, tests, and adapts innovative approaches over time in response to market and technology advancements, business needs, and trends, both short-term and long-term - assessing emerging economic, societal and privacy impacts.
Partners with Deloitte's Global and other member firm digital leads to align and contribute to the firm's global digital transformation efforts.
Ensure meaningful audience value is delivered through a mix of best-practice solutions, skills, and original thinking.
Monitors current marketing trends, new technology solutions, and competitive strategies - and translates them into new ideas to be employed.
12+ years' experience in data-driven marketing - with recent experience specifically in web and mobile, Adobe Experience Cloud a plus
3 or more years working in an agency or consulting firm
Expert in the areas of digital marketing (email, web, social, SEO/SEM) and leveraging data sources such as CRM
Understanding of differences in marketing to clients in different markets and environments - experience in B2B is a must
Hands-on skills using data and research to guide decisions
Experience translating data analysis into relevant marketing recommendations and executive-level presentations
High curiosity, drive, and determination
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $115,030 to $236,215.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.