Deloitte Senior Manager, Advertising Technology & Performance in Los Angeles, California
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.
We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.
Work you'll do
Deloitte Digital is seeking a leader with a strong background in Adtech and Ad Performance who understands how current programmatic media, data platforms, SSP, DSP, DMP, CDP, Ad Servers, etc. work across marketing and advertising ecosystems. This leader should be able to speak to how impending signal loss will affect the different areas of the ecosystem.
As a Senior Manager, responsibilities include:
Supporting business development efforts by identifying opportunities product lines and/or services to deliver new engagements
Identifying client business issues to champion Deloitte services and solutions
Identifying key areas of differentiation, delivery improvement and profitable direction that creates high value services
Developing and maintaining relationships, both internally and externally, to influence business and technology strategies, aligning current and future joint solutions to those strategies, and advocate client needs/interests
Provide "X-Factor"/Out-of-the-box creativity and problem solving, i.e. client level "visioning" sessions, joint technology/services roadmaps, etc.
Routinely working with internal partners focused across the marketing and advertising technology stacks
Having the ability to help clients navigate the platforms and systems currently being used and recommend strategies for impending tech and data signal loss
Effectively educating on and evangelizing current and future technologies
Understanding and effectively communicating best practices for DMP, DSP, CDP technologies both internally and externally
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results
10+ years of experience working in a consultancy and customer facing role, preferably at an AdTech company or client service firm, designing high availability and scalability solutions
Knowledge across multiple platforms and channels including Facebook, Google, Instagram, Twitter, Amazon
Deep technical understanding of the AdTech industry and technologies including how data flows from tool to tool
Solid understanding of data segmentation and targeting and the changing landscape based on 3P cookie depreciation
Clear communication skills. We are looking for someone who is comfortable talking to peers about design solutions on the same day they are explaining a new technology to an executive.
Experience with ancillary technologies: DMP, ad servers, tag management, analytics, contextual targeting, research and QA tools.
Solid understanding of real-time bidding (RTB), video advertising platforms and online advertising models.
Ability to read and understand client media plans and dependencies on 3P data and technologies
Understand Measurement frameworks at a high level and make recommendations for changes
Ability to think strategically (Solution Enabler and Consultative Sales Style)
Ability to identify client business issues and resolve working with/through the vendor/Deloitte client team solution development.
Ability to manage work and meet specific deadlines, highly organized and self-sufficient
Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills including strong presentation skills
Capable of building and maintaining strong relationships with a diverse set of internal and partner constituencies including senior level executives, developers, and product experts
Travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
Bachelor's Degree; Advanced Degree Preferred
Hands-on experience working in self-serve DSPs and Ad Servers: Google Campaign Manager (formerly DoubleClick), DV360 (formerly DoubleClick Bid Manager), TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMath, etc.
Approaches problems and opportunities with a smile and a healthy sense of humor
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.