Deloitte Senior consultant, SEM in Lake Mary, Florida
In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.
Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.
Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.
We are seeking to transform the way brands interact with their customers and elevate the human experience.
What you'll do
As an SEM Senior Consultant, you are an expert in SEM and will be the "face" of SEM for the client engagements that you're a part of. You are responsible for delivering high-quality work on time, working alongside the Manager and Senior Manager. You'll deliver work like the following:
Paid search strategy, including account structure, bid strategy and cost savings analysis
Paid search execution within an ongoing client relationship or as part of campaign support, including forecasting, budgeting, pacing, campaign and landing page creation and optimization, and more
You will supervise additional supporting resource, training our practitioners in SEM. also support new business work, leading pursuits from response structure to presentation, to scope of work and pricing drafting.
You will partner with our adtech folks to activate on audience orchestration efforts, synthesizing activation across major acquisition channels. And you'll join the fastest growing advertising offering at Deloitte, partnering with SEO to drive outsized results for our clients.
Advertising, Marketing & Commerce
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations.
We serve our clients through the following types of work:
Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, search, social, physical, AR/VR, voice, gesture, IoT, and video
eCommerce strategy, implementation and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
M&A target digital valuation
Advertising campaign ideation, development and execution
Acquisition and engagement campaign ideation, development and execution
Digital channel performance
Agile based, design-thinking, user-centric, empirical projects that accelerate results
Required - What you bring
3+ years of full-time agency or consulting experience in SEM required
1+ years managing a team
Fluency in paid search products like PLAs, DSAs, Remarketing; Kenshoo and Marin; pre-billing and true-up; certified in Google Adwords, Gemini, Bing Ads
Ability to offer and defend solutions based on experience and best practices
Collaborative working style to build relationships
Strong project management skills; ability to triage and prioritize many competing needs
Excellent verbal, written and presentation skills
Comfortable interacting regularly with technical subject matter experts and business owners of varying organizational levels
Must be legally authorized to work in the United States without the need for employer sponsorship now, or at any time in the future
Ability to travel up to 30% (note the position is virtual-first with travel expected for critical meetings starting in fall 2021)
Preferred - Bonus Points if you have
Forecasting and performance modeling experience
Bachelor or Associates Degree