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Deloitte Marketing Automation Architect in Kansas City, Missouri

Marketing Automation Lead Architect

Deloitte s Client and Market Growth (CMG) organization is seeking a highly effective, multi-skilled Marketing automation lead architect. This person will work with a small dedicated team, an expanded matrixed team, and Deloitte IT to design, optimize and implement marketing automation solutions integrating marketing automation, sales enablement and digital marketing platforms.

Work you ll do

Marketing Automation expertise in executing implementation and integration of Eloqua, Salesforce and with other MarTech systems, to effectively track engagement with marketing automation campaigns

Understand digital, social, and mobile marketing trends, utilize industry best-practices to create and enhance our technology stack to create a best-in-class data-driven platform

Analyze and optimize demand generation programs, enhance nurture channels, and improve lead scoring models and recommendation models for demand funnel framework

Work cross-functionally to help manage our email marketing projects with multiple internal/external stakeholders to execute marketing campaigns

Lead the customization of the platform including workflows, ROI reporting, broadcast emails and segmentation

Design and implement changes to existing software architecture including API based integrations

Recommend the best solutions and decide the best instances to leverage vendor system capabilities vs building custom solutions

Category: Digital

About Deloitte

As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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