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Deloitte CDP Operations Manager, Experience Management in Fresno, California

CDP Operations Manager

Preferred Locations: Nationwide

Overview

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.

Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement, and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.

Work you'll do

As a CDP Operations Manager/Specialist you will be responsible for the management and support of client implementations of Salesforce CDP. You will work with internal and client teams to design, enhance and maintain integrations and experiences within the platform. You will serve as a Subject Matter Expert, including teaching, training and documenting platform features and usability.

The team

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

  • Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)

  • eCommerce strategy, implementation, and operations

  • Marketing Content and digital asset management solutions

  • Marketing Technology and Advertising Technology solutions

  • Marketing analytics implementation and operations

  • Advertising campaign ideation, development and execution Acquisition and engagement campaign ideation, development, and execution

  • Acquisition and engagement campaign ideation, development, and execution

  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications

  • Experience in design, development, and maintenance of Salesforce CDP solutions

  • Developed and built integration technologies within data platforms to support customer experience strategies and solutions

  • Experience with identity resolution strategies and solutions

  • Experience with database and data modeling across omni-channel inputs and internal systems

  • Experience with both API and batch integration approaches with upstream MDM & other client systems

  • High proficiency in SQL/Query languages and robust understanding of Salesforce contact data model

  • Designed and built campaign workflows to meet business requirements

  • Experience in agile development and support methodologies

  • Developed and delivered requirements gathering and technical architecture

  • Travel up 30% (while 30% travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)

Preferred

  • Experience with Customer Data Platforms and MDM such as Adobe Experience Platform, Amperity, Lytics, Microsoft D365, Oracle Unity, Reltio, Redpoint Global, Segment or others

  • Experience with development and/or maintenance in MDMs, DMPs, DSPs, tag management solutions, or other marketing automation platforms

  • Knowledge of the SFMC suite including Journey Builder, Email Studio, Automation Studio, Audience Studio, Ad Studio, Interaction Studio either within a consultancy, an agency or internal operations team

  • Experience with AWS, Microsoft Azure, GCP native cloud offerings

  • Experience with object-oriented program languages

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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