Deloitte Jobs

Media Campaign Strategy Manager

We are looking for a manager who is eager to provide immediate value and unique insights based on prior experience. This person must be able to work independently while overseeing others, present to clients confidently, and understand digital media planning/buying from strategy to activation.

The team

Our Customer Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state, and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers' interactions with the public sector.

Advertising, Marketing & Commerce focuses on delivering marketing and growth objectives aligned with our clients' values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their target audience to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

• Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video

• eCommerce strategy, implementation, and operations

• Marketing Content and digital asset management solutions

• Marketing Technology and Advertising Technology solutions

• Marketing analytics implementation and operations

• Advertising campaign ideation, development, and execution

• Acquisition and engagement campaign ideation, development, and execution

• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Work you'll do

• Lead and grow the role of paid media by participating in new business proposals and pitches

• Manage media campaigns and reporting with strong focus on digital platforms to include Meta, Google Ads, and more.

• Perform hands-on-keyboard buying and trafficking across Meta, Google Ads, and more.

• Work closely with strategy director in developing recommendation for awareness and performance campaign launches

• Craft annual media strategy & guidelines for the client based on competitive marketplace, media trends, consumer insights, and client communication objectives

• Collaborate with Strategy team to identify and evaluate new-to-market media proposals, technology, trends for the client and internal teams

• Establish media and invoicing guidelines for various platforms, specifically for digital media, to distribute to the client and internal teams

• Work closely with creative, production, and account teams to launch and successfully execute campaigns.

• Analyze the performance of assigned campaigns, making team approved strategy recommendations to improve effectiveness

• Identify potential client issues and work with team to develop solutions

• Support in the planning and implementation of traditional campaigns (e.g., outdoor media) from initial brief through to post campaign analysis

Qualifications

Required:

• 5+ years of experience in marketing, advertising, and media planning

• 1+ year(s) of experience leveraging paid, earned, and owned media strategies

• Experience successfully developing and managing complex campaigns

• Hands-on-keyboard digital media buying expertise with focus on digital platforms (e.g. streaming), social media (e.g., Meta) and Google (e.g. YouTube, Search).

• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

• Ability to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you serve.

Preferred:

• Ability to clearly and effectively communicate and present analysis, findings, and recommendations for marketing campaigns internally and to the client

• Understanding of 3rd party tracking and serving technologies

• Traditional planning experience (e.g. outdoor media, TV).

• Additional experience leading Marketing Technology-specific client strategy

Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.