Job Information
Deloitte Marketing Automation Architect in Detroit, Michigan
Marketing Automation Lead Architect
Deloitte s Client and Market Growth (CMG) organization is seeking a highly effective, multi-skilled Marketing automation lead architect. This person will work with a small dedicated team, an expanded matrixed team, and Deloitte IT to design, optimize and implement marketing automation solutions integrating marketing automation, sales enablement and digital marketing platforms.
Work you ll do
Marketing Automation expertise in executing implementation and integration of Eloqua, Salesforce and with other MarTech systems, to effectively track engagement with marketing automation campaigns
Understand digital, social, and mobile marketing trends, utilize industry best-practices to create and enhance our technology stack to create a best-in-class data-driven platform
Analyze and optimize demand generation programs, enhance nurture channels, and improve lead scoring models and recommendation models for demand funnel framework
Work cross-functionally to help manage our email marketing projects with multiple internal/external stakeholders to execute marketing campaigns
Lead the customization of the platform including workflows, ROI reporting, broadcast emails and segmentation
Design and implement changes to existing software architecture including API based integrations
Recommend the best solutions and decide the best instances to leverage vendor system capabilities vs building custom solutions
Category: Digital
About Deloitte
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.