Deloitte Deloitte Consulting - Marketing Data Analyst in Detroit, Michigan
Are you passionate about Marketing Analytics? Deloitte Consulting LLP is looking for candidates to join our Analyst program who have a passion for using data to answer our clients' most pressing questions focused on Marketing, Advertising and Commerce. Marketing Data Analysts are responsible for helping clients use data to power actionable analytics in order to maximize the impact of marketing investments across paid, owned, and earned channels. Marketing Data Analysts provide clients with a truly omnichannel understanding of their campaigns, and business outcomes, by leveraging data and insights to drive decisions. Each incoming Marketing Data Analyst is provided with a range of project opportunities to develop their skills and interests while also building a strong foundation as future leader at Deloitte.
Work You'll Do
In this role the Analyst will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. They will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Typical responsibilities include assisting with Marketing and Advertising measurement planning, testing planning, tagging strategies, and analyzing Marketing and Advertising data (leveraging both descriptive analytics tactics, as well as advanced modeling) to derive actionable insights and define future-looking strategies.
Our Advertising, Marketing, and Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations.
Bachelor's Degree completed by May/June 2022 with focus in Data Analytics, Data Science, and/or Marketing
Strong academic track record (minimum GPA of 3.5)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
Passion for digital marketing/advertising and emerging trends
High-level understanding of modeling approaches
Ability to distill large datasets into actionable recommendations rooted in Marketing and Advertising optimizations
Fluent with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL, Tableau, and Datorama
Ability to manipulate large marketing data sets and performing ETL (preferred)
How You'll Grow
Two of the most important tools in today's business world are experience and resources . At Deloitte, you'll find plenty of both. We believe in equipping our people with some of the best resources available and offering the experience, education, and opportunities you'll need at various stages of your career to be technologically fluent. As a new Analyst, you will attend a series of onboarding programs to develop foundational knowledge, build essential core consulting skills, and cultivate an in-depth understanding of Deloitte Consulting's methodologies. Before hitting the ground on your first project, these programs will also offer the opportunity to apply your new knowledge and skills in a simulated environment modeled after real-life client engagements. Beyond the formal training, you will be part of the national analyst community, which fosters opportunities to add additional dimensions to your experiences through internal initiatives, programs, and events such as skills-based service trips, local office learning events, and internal innovation challenges. Your work, clients, and colleagues will challenge you intellectually, enabling you to build both your experience and an exceptional professional network. Explore Deloitte University, The Leadership Center .
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.