Deloitte Deloitte Consulting - Marketing Analyst in Detroit, Michigan
Are you passionate about Marketing? Deloitte Consulting LLP is looking for candidates with a passion for marketing strategy, operations, and technology to join our Analyst program. Marketing Analysts advise clients on the current and future marketing landscape, technologies, processes and approach to brand management. They work closely with client organizations to identify marketing objectives, analyze and design marketing strategies, and collect relevant requirements to drive implementation of marketing technology solutions. Each incoming Marketing Analyst is provided with a range of project opportunities to develop their skills and interests while also building a strong foundation as future leader at Deloitte.
Work You'll DoMarketing Analysts typically take on one of two roles:
Marketing Strategy: In this role, analysts contribute to ideation and tactical execution of marketing orchestration laddering back to the business objectives and goals. Marketing orchestration can include execution of email marketing, social media marketing, content marketing, omni-channel analytics, journey orchestration and measurement, marketing automation, etc. Typical responsibilities include conducting relevant in-market research and designing marketing approaches for different marketing channels.
Marketing Technology: In this role, the focus is on marketing operations and technology. Typical responsibilities include current state assessment, gap analysis, setup, implementation, and execution of marketing technology and the use of performance data to evaluate effectiveness of marketing strategies. An understanding of marketing tools (e.g., Google Analytics, Google Marketing Platform, Facebook Ads Manager, Adobe Campaign Manager, Marketo) is key for success in this role.
The TeamOur Deloitte Consulting team plays a major role in directly embedding marketing & technology insights into our clients' organizational goals. At Deloitte, our consultants create sharply focused solutions within an organization's operating model, accounting for its people, intellectual capital, technology, and processes. Engagement teams at Deloitte drive value for our clients but also understand the importance of developing resources and contributing to the communities in which we work. We make it our business to take issue to impact, both within and beyond a client setting.
Bachelor's Degree completed by May/June 2022 with focus in Marketing
Strong academic track record (minimum GPA of 3.5)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
How You'll GrowTwo of the most important tools in today's business world are experience and resources . At Deloitte, you'll find plenty of both. We believe in equipping our people with some of the best resources available and offering the experience, education, and opportunities you'll need at various stages of your career to be technologically fluent. As a new Analyst, you will attend a series of onboarding programs to develop foundational knowledge, build essential core consulting skills, and cultivate an in-depth understanding of Deloitte Consulting's methodologies. Before hitting the ground on your first project, these programs will also offer the opportunity to apply your new knowledge and skills in a simulated environment modeled after real-life client engagements. Beyond the formal training, you will be part of the national analyst community, which fosters opportunities to add additional dimensions to your experiences through internal initiatives, programs, and events such as skills-based service trips, local office learning events, and internal innovation challenges. Your work, clients, and colleagues will challenge you intellectually, enabling you to build both your experience and an exceptional professional network. Explore Deloitte University, The Leadership Center .
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.