Deloitte Alliance Marketer - Coupa & Siemens Senior Consultant - National_Office in Detroit, Michigan
Alliances Marketing Specialist - Coupa & Siemens (Enabling Senior Consultant)
The Alliances Marketing Specialist combines marketing expertise and digital experience with strong project management skills to execute and deliver on integrated marketing campaigns. You will implement on client-facing programs and develop sales enablement materials for targeted offerings and industries to drive pipeline. You'll collaborate with key stakeholders to clearly define requirements and deliver expected results.
As the Alliances Marketing Specialist, you will be responsible for managing defined alliances marketing programs to create internal and external awareness of technology solutions in a fast-paced team environment. In this hands-on role, you must have strong written and oral communication skills with critical thinking and time management abilities. This role supports Deloitte's Ecosystems & Alliances (E&A) business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs.
Work You'll Do
Manage tactical execution of marketing programs which build pipeline and eminence for alliance programs and drive business growth for Deloitte's Alliances go to market initiatives
Proactively manage project timelines and maintain processes to deliver consistently high-quality marketing materials
Support the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions, and successes across the broader organization and in the marketplace
Create integrated marketing campaigns to differentiate Deloitte. This includes creating collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies
Implement programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investments
Help manage programs supporting Deloitte's Ecosystems & Alliances industry and offering portfolio strategy working closely with industry marketing and alliance partner marketing teams
Deliver effective marketing programs which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
Track, monitor and measure the effectiveness of marketing activities and contribute to the creation of ROI reports
Produce deliverables including, thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
Coordinate with supporting resources including graphic designers and related knowledge management and/or web resources and work with Deloitte's internal global network to get projects completed and successfully promoted across member firms.
Collaborate with country-based marketing professionals to ensure alliances are positioning consistently as a global network and service provider, with local expertise.
Participate as a core member of the Deloitte E&A Marketing team, sharing responsibility for cross-region campaigns and activations.
Implement programs in a cost-effective manner to achieve desired business goals.
Support and manage other assigned global marketing projects as requested, including programs and events
Deloitte Consulting's Ecosystems & Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm.
Bachelor's degree in marketing or related field
5+ years of professional B2B marketing experience in technology or professional services
Strong performance in developing, managing, and executing multichannel marketing and demand generation campaigns
Experience in designing and executing B2B content marketing and digital campaigns
Experience in working closely creative and agency resources in support of campaign development and execution
High proficiency with MS Excel, Word, and PowerPoint
Up to 25% travel required
Experience with digital and technology alliance marketing experience
Experience working with a team in a virtual mode with remote resources
Track record of achieving success in a matrixed organization.
Agile marketing experience
Ability to synthesize information to create succinct materials; familiarity with integrating various technologies and tools to support marketing efforts
Strong written and oral communications skills
Strong negotiation, project management and problem-solving skills; flexibility and adaptability
Demonstrable project management skills and ability to prioritize multiple tasks simultaneously
*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.