Deloitte Manager, Strategic Marketing Planning - Deloitte Consulting - Cross Business Offerings (Finance Transformation) in Dallas, Texas

Strategic Marketing Planner - Marketing Manager - Cross Business Offerings - Deloitte Consulting

Are you an experienced marketing and communications professional with demonstrated capabilities in designing, producing and executing strategic client-focused marketing programs? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and think boldly and strategically on how to incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues both in-person and in a virtual setting, to meet our business and client needs?

Work you ll do

This position (office location flexible), is responsible for providing strategic marketing and campaign guidance for Deloitte s Cross Business Offering in Finance Transformation.

The Strategic Marketing Planner (SMP) oversees strategy and planning for global integrated marketing campaigns that support Finance Transformation. The ideal candidate will be a marketing professional with strong ties in Consulting and professional services marketing with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization. We seek an individual who is unafraid to think differently, always thinks strategically, and keeps current on the latest marketing trends. An interest in finance issues that include Cloud, Cyber, Tax Leadership, Blockchain, shared services and predictive forecasting will serve this candidate well.

SMPs serve as trusted marketing advisors to their business leaders and key stakeholders. Responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution. In addition, SMPs build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximum reach and impact to the market.

Responsibilities include:

Campaign Strategy and Planning

  • In conjunction with Lead SMP for Finance Transformation, develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility

  • Work with Lead SMP and stakeholders to develop strategic marketing campaigns in support of priorities

  • Bring innovative thinking and marketing practices to all Consulting marketing activities

  • Develop strategic briefs (business case) for potential marketing campaigns; drive approval process for campaigns with key leadership

  • Engage other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate

  • Engage Green Dot Agency (internal agency) in execution of campaigns; oversee, in conjunction with Agency, delivery of campaigns

  • Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities

  • Work with the Lead SMP and Managing Partner, develops the marketplace strategic plan; manages project plan and oversees execution

  • Drives collaboration between the businesses, industry and other colleagues to drive strategic marketing campaigns

  • Coordinates with Internal Communications around initiation and development of strategic marketing campaigns

  • Collaborates with PR team to drive media coverage when applicable

  • Serve as marketing advisor to key stakeholders within areas of responsibility assist with articulation of value propositions, develop marketing objectives in support of key priorities and serve as connection point across Deloitte and the firm

Budgeting and Measurement

  • Plan and manage marketing budgets for campaigns

  • Along with Marketing Services, develop metrics and KPIs to assess campaign success

The team

Deloitte s Marketing & Communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measureable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Qualifications

Required:

  • 10 years of related experience in marketing, with a focus on marketing and communications strategy and planning

  • Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results

  • Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects

  • Bachelor s Degree in Marketing, Communications, English or related business field; Advanced degrees preferred

  • Deep understanding of the business and its strategies

  • Ability to design campaigns that are measurable

  • High level of comfort with ambiguity and fluid priorities

  • Ability to manage multiple, and often complex, priorities with varying degrees of involvement

  • Ability to make connections in highly matrixed environment, with eye on integration

  • Executive presence, professional client service manner, demonstrated ability to take initiative

  • Advanced communication skills across variety of stakeholder groups with ability to pivot

  • Strong persuasive skills; able to gain consensus through influence

  • Strong negotiation and problem solving skills; flexibility and adaptability

  • Ability to work in a virtual environment

  • A strong balance of inquiry and advocacy

  • Deep understanding of integrated marketing communications strategies and how they come together to provide measurable results

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html

Deloitte s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html

Category: Business Development / Sales / Marketing

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