Deloitte Marketing Senior Manager – Industrial Products and Construction Sector in Cincinnati, Ohio
Strategic Marketing Leader (Senior Manager) for Industrial Products & Construction Sector
Are you a senior marketing and communications professional with demonstrated experience in designing, producing and executing strategic, client-focused marketing programs? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and consider how to leverage them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?
This position is responsible for providing strategic marketing and communications leadership and execution for Deloitte s Industrial Products & Construction (IP&C) sector which focuses on the Industrial Products & Manufacturing, Engineering & Construction and Aerospace & Defense markets.
The Strategic Marketing Planner (SMP) for IP&C will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning. The ideal candidate will be a marketing professional, experienced in B2B and professional-services marketing, with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The candidate will also have a deep understanding of integrated marketing and communications, including channel marketing, campaign development, account-based marketing, marketing strategy, alliance building and sales enablement. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.
What you ll do:
As an SMP in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including:
In conjunction with the Industry Marketing Leader (IML), develops, maintains, and drives prioritization of all marketing activities for IP&C with a focus on collaboration with sector, global, and functional marketing colleagues
Works with IML and stakeholders to initiate and deploy strategic marketing campaigns in support of IP&C priorities
Drives annual planning process, including discussions with leadership around business priorities
Works closely with internal agency to manage overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
Brings innovative thinking and marketing practices to all campaign activations
Plans and manages marketing budget for all campaigns
Manages operational activities, including overall calendar, reporting and presentations
Collaborates with Public Relations team to drive media coverage when applicable
Collaborates with Research and Insights team to develop thought leadership content that aligns with business priorities
Liaises with Internal Communications around initiation and development of priorities
Manages and mentors the development of junior team members
Skills and Competencies:
Ability to grasp a deep understanding of IP&C business strategies, with a focus on core business issues
Ability to manage multiple and complex projects concurrently
Ability to make connections in highly matrixed environment, with an eye on integration
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Strong negotiation and problem-solving skills; flexibility and adaptability
Ability to work in a virtual environment with team members across multiple offices and time zones
Strategic and innovative thinker
15 years of experience in marketing, with a focus on B2B marketing and communications strategy and planning
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Proven experience developing and executing on strategic marketing plans
Strong persuasive communication skills, both written and verbal; ability to gain consensus through influence
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
- Master s Degree, MBA preferable
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world.
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization as well as the current state of the Industrial Products & Construction market.
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.