Deloitte Conversion Rate Optimization Specialist Senior in Charlotte, North Carolina
Conversion Rate Optimization Specialist Senior
Are you a talented Marketing or eCommerce specialist with a passion for data analytics? Deloitte Digital is seeking creative minds and persistent problem solvers to help our clients deliver meaningful, personalized journeys to delight their customers at every touch-point.
At Deloitte Digital, we build state-of-the-art marketing platforms that give our clients a single view of their customers brand interactions across all channels (in-store, online, call centers) and enables our clients to deliver tailored marketing offers that maximize customer happiness and value.
We re growing fast and need brilliant Acquisition Experts like you to fuel our continuing innovation and growth. Along the way, you ll find exceptional growth opportunities limited only by your hunger for learning and applying new technologies in our exciting, start-up-like environment.
Work you ll do
As a Conversion Rate Optimization Specialist Senior, you ll work with members of our human experience platform and brand and advertising teams to improve the effectiveness of marketing efforts across all our of clients assets. In this role you will lead ideation and execution of split testing and marketing optimization projects.
Your responsibilities will include:
Perform audits of clients web analytics implementations and make recommendations to ensure accurate tracking/tagging is in place.
Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategies and testing plans for our clients across multiple channels including SEO and Customer Acquisition, including path to conversion for cart optimization and abandonment.
Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
Marry your knowledge of ideal audience pathing with SEO targeting to develop a conversion rate optimization plan that will convert relevant users as we acquire them.
Partner with our internal design, SEO and development teams to recommend changes based on winning test results.
Tackle challenges and solve complex problems on a daily basis.
You ll join a team of passionate and talented individuals who work together to design, build and implementing cutting-edge marketing solutions that arm our clients with real-time customer insights delivering tremendous value. If you re intellectually curious, hardworking and solution-oriented, you ll fit right into our fast-paced, collaborative environment.
You ll be an important asset that works cross-functionally across the various groups within Deloitte Digital s Advertising, Marketing, & Commerce group. Here, you will have the opportunity to thrive working at the intersection of data-driven creative strategy and execution powered by machine learning and AI.
Bachelor s degree
5 years experience optimizing customer journey through data driven design, user-centered design and user testing in a client-facing role either at a SaaS platform vendor, a consulting firm or an agency, preferably supporting new business/pursuits
5 years of Testing and Optimization experience within the digital marketing space, with experience in split testing and optimization campaigns across multiple channels (including paid search, organic search, social and email)
5 years of site-side analytics experience, including Google Analytics, Adobe Analytics, Adobe Target, or Optimizely
Travel up to 80% (While 80% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
1 years configuring SEO campaigns
Strong understanding of how advertising, landing pages and conversion rate optimization work together, specifically across verticals like E-commerce, Retail, Finance & Insurance, Automotive, and Travel
Proven analytical skills and advanced knowledge of excel
Strong background in probability and statistics
Knowledge of online marketing strategies and tactics
Working knowledge of performance analysis and optimization, landing page code and content analysis, product development, usability or UX
Demonstrated experience with test design and experiment planning
Ability to think creatively and strategically
Strong project management skills
Ability to streamline information for varied audiences, including executive leadership
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Management Consulting
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