Deloitte Strategic Marketing Planner - Senior Manager - Industry - Industrial Products & Construction in Boston, Massachusetts

Senior Manager, Strategic Marketing Planner Industrial Products & Construction Sector

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build programs tied to business objectives? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?

This position (office location flexible), is responsible for providing strategic marketing and communications direction and leadership for Deloitte s Industrial Products and Construction (IP&C) sector. IP&C is a part of the Energy, Resources & Industrials (ER&I) Industry group which is comprised of more than 6,000 Deloitte professionals serving over 92% of Fortune 500 companies.

The Senior Strategic Marketing Leader for IP&C will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal deal candidate will be a marketing professional with experience in professional services marketing with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The ideal candidate will have deep understanding of integrated marketing and communications, including Channel marketing, Campaign development, marketing strategy, alliance building and sales enablement. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.

What you ll do

As a Senior Strategic Marketing Planner (SMP) in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including:

  • Serve as marketing advisor to key stakeholders within areas of responsibility assist with articulation of value propositions and develop marketing objectives.

  • Work closely with the National Sector Leader, functional sector leaders, and Center for Industry Insights in shaping an insights agenda aligned to key IP&C business issues

  • Support relationship development with executives of priority industry associations, aligning collaborative efforts to IP&C key business issues

  • Lead strategic engagement in flagship industry initiatives and events

  • Collaborate with other manufacturing-based sectors to leverage broad manufacturing initiatives across sectors, amplify messages, and maximize impact

  • Develop and share internal communications / tools to engage account teams in delivering market insights to executives

  • Serve as a liaison between key stakeholders, Marketing and Communications, functional leaders, and the larger firm (e.g. Analyst Relations, Alliances)

  • Bring innovative thinking to all IP&C marketing and communications activities

  • Develop framework development and strategic briefs (business case) for potential marketing and communications campaigns; drive approval process for campaigns with key leadership

  • Develop, maintain, and drive prioritization of all marketing and communications campaign activities for specific areas of responsibility

  • Develop metrics and KPIs to assess campaign success

  • Plan and manage marketing budgets for campaigns

  • Engage The Green Dot Agency, our internal agency, in execution of campaigns; oversee, in conjunction with The Green Dot Agency, delivery of campaigns

The team

Deloitte s Marketing & Communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-in-class solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Skills and Competencies include:

  • Ability to grasp a deep understanding of the IP&C business and its strategies, with a focus on the core business issues

  • Ability to make connections in highly matrixed environment, with an eye on integration

  • Executive presence, professional client service manner, demonstrated ability to take initiative

  • High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities

  • Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted

  • Strong negotiation and problem solving skills; flexibility and adaptability

  • Ability to work in a virtual environment

  • Strategic and innovative thinker

Qualifications include:


  • 15 years of experience in marketing, with a focus on marketing and communications strategy and planning

  • Deep understanding of marketing planning with an ability to execute tactically

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • Strong persuasive communication skills, both written and verbal; ability to gain consensus through influence

  • Previous experience leading and developing a team of junior level talent

  • Previous experience in B2B marketing

  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

  • Undergraduate degree, ideally with a focus in Marketing


Master s Degree, MBA preferable

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at


At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at

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Category: Business Development / Sales / Marketing

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