Deloitte Industry Marketing Leader - Senior Manager in Boston, Massachusetts

Industry Marketing Leader Energy, Resources & Industrials

Are you a senior marketing and communications professional with demonstrated experience in designing, producing and executing strategic client-focused marketing programs? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and consider how to boldly and strategically incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?

The Energy, Resources & Industrials (ER&I) Industry group is comprised of more than 6,000 Deloitte professionals serving over 92% of Fortune 500 companies across the Industrial Products & Construction; Oil, Gas & Chemicals; and Power & Utilities sectors. The Industry Marketing Leader will oversee a team of Strategic Marketing Planners (SMPs), providing strategy and planning for all integrated marketing campaigns that support growth for client teams and sectors within Deloitte s ER&I industry. The Industry Marketing Leader serves as a trusted marketing advisor to the industry and sector leaders, client leaders and key stakeholders within the businesses, and is responsible for developing strategic marketing plans for best-in-class marketing operations as well as has oversight for marketing campaign execution. The Industry Marketing Leader is also a proxy for the Business Chief Marketing Officer (BCMO) of Client Experience.

Deloitte s marketing & communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measureable performance through best-in-class solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Responsibilities:

  • In conjunction with the BCMO, develops, maintains, and drives prioritization of all marketing activities for the ER&I Industry with a focus on supporting growth for sectors and client teams

  • Works with BCMO and stakeholders to initiate and support development of strategic marketing campaigns in support of industry priorities

  • Liaises with Internal Communications around initiation and development of priorities

  • Collaborates with PR team to drive media coverage when applicable

  • Manages overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources

  • Approves and provides counsel to SMPs for development of strategic briefs (business cases) for prioritized marketing campaigns

  • Manages operational activities, including overall calendar, reporting and presentations

  • Drives annual planning process, including discussions with leadership around priorities

  • Plans and manages marketing budget for all campaigns

  • Brings innovative thinking and marketing practices to all marketing activities

  • Provides ongoing guidance and counsel to SMPs with regards to their roles & responsibilities; Vets requests for marketing support for the business with appropriate stakeholders

  • Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics

Qualifications include:

Required:

  • 15 years of experience in marketing, with a focus on marketing and communications strategy and planning

  • Undergraduate degree, ideally with a focus in Marketing

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • Previous experience in B2B marketing

  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

  • Deep understanding of Social and Digital tools

  • Understanding of capabilities of Web platforms, demand generation, and social media tools; experience with web development, social media publishing tools, and content management systems a plus - HTML, CMS-especially Adobe Experience Manager (AEM), Eloqua

  • Demonstrated proficiency in facilitating, delegating and motivating cross-functional groups or activities

  • Ability to interact and communicate across variety of stakeholder groups (client leaders and technical subject matter specialists to business owners), with ability to present complex information in easily understandable format and tailored to audience

Desired:

  • Previous experience in a professional services environment

  • MBA a plus

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html

Deloitte s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html

Category: Business Development / Sales / Marketing

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