Deloitte Marketing Manager in Birmingham, Alabama
Marketing Manager -Sustainability, Climate and Equity
Ready to spread your wings and fly, or roll-up your sleeves and get to work? How about both? Deloitte is looking for collaborative creatives, skillful strategists, and marketing masters to lead our campaigns in exciting new directions. If you are a poised and confident professional who thrives on the details while being able to visualize the big picture, hit the "Apply Now" button!
The TeamDeloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.
What you'll do:
Collaborate with key stakeholders to drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution, including the interplay of digital and offline channels to drive engagement, and enabling technologies that support Deloitte's commercial sustainability offerings.
Proactively contribute to the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and innovation across the broader organization and in the marketplace
Own campaign optimization activities based on real time feedback; synthesizing insights on campaign performance from individual channel owners
Establish and own the customer journey map and determine multi-touch activation points that broaden awareness and deepen engagement
Serve as a reliable liaison to multiple stakeholders throughout the activation and delivery of campaigns
Develop marketing ROI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
Support Deloitte's online and digital brand presence to address business challenges and meet new market needs through the development of marketing strategies, campaigns, and activations.
Support sales-enablement and GTM assets and collaborate with internal content and brand stakeholders to support internal/external educational efforts.
Work closely with Deloitte's business and industry lines' marketers, US Brand team and Global marketers to leverage and scale opportunities and enhance brand recognition in the marketplace.
Provide counsel, idea generation and consultation in support of Deloitte's commercial sustainability offerings.
Work closely with our in-house agency on the successful execution of campaigns, collaborate on strategy, best practices, and oversee the on-time and on-budget delivery of campaigns.
Work with the Public Relations team to amplify media coverage when applicable.
Coordinate with the Internal Comms team to ensure internal/external consistency and maximize opportunities across businesses and industries.
Bring innovative thinking and best practices to all marketing activities.
8+ years of related experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results, particularly for alliance-based marketing.
Strong persuasive skills and able to gain consensus through influence
Strong negotiation and problem-solving skills; flexibility and adaptability
Strong technology understanding and solid knowledge of how to leverage events, sponsorships, social, digital, comms and PR within omni-channel campaign development for B2B audiences.
Executive presence, professional client service manner, demonstrated ability to take initiative
Ability to work in a matrixed organization with a virtual team, experience in a large corporate setting and/or professional services a plus
Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
Ability to think both strategically and execute tactically
Bachelor's Degree in Marketing, Communications, or a related business field; Advanced degrees preferred
Limited immigration sponsorsip may be available
Ability to travel 15%, on average, based on the work you do and the clients and industries/sectors you serve