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Deloitte Strategic Marketing Planner Manager - Accounting & Internal Controls in Baltimore, Maryland

Strategic Marketing Planner Manager - Accounting & Internal Controls

Position Summary:

Are you a confident and motivated marketing professional who thinks strategically, is unafraid to think differently, always goes the extra mile, and stays current on the latest marketing trends? Are you looking to take your skills to the next level and take ownership of the strategic marketing vision for the business? Are you interested in working with the dynamic Accounting and Internal Controls (A&IC) practice of Deloitte Risk and Financial Advisory, LLP on executing strategic marketing campaigns and support a top firm growth initiative? Do you thrive in a fast-paced environment, working cross-functionally with colleagues in a virtual setting to meet our business needs? Are you ready to collaborate with internal stakeholders, internal communications teams, public relations, external agencies, and global marketers? We are seeking a passionate and experienced professional to take on this role and lead efforts for a high-growth business. We are looking for you!

What You'll Do:

  • Gain a deep understanding of the Accounting and Internal Controls business and target buyers

  • Serve as a strategic and innovative marketing advisor to the stakeholders in the Accounting and Internal Controls offering portfolio

  • Work with the business to align marketing strategy to business strategy, desired outcomes, campaigns, activities, and key metrics to evaluate success

  • Partner closely with the sales teams to share leads garnered from campaign initiatives and ensure appropriate follow up is conducted

  • Drive on Controllership eminence and marketing campaigns aligned to the strategic priorities of the business, including support for the Center for Controllership key market initiatives

  • Work collaboratively with Audit to support the collaborative go-to-market efforts for Accounting Advisory & Transformation Services

  • Define, maintain, and drive prioritization of all marketing activities for specific areas of responsibility, working with ecosystems and alliances on customized approaches to select interests

  • Engage our internal agency on the successful execution of campaigns, and oversee the on-time and on-budget delivery of campaigns

  • Define metrics and KPIs to assess campaign success, activity, and channel levels to inform future strategy and tactics, liaising with the internal agency

  • The Team:

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.


  • 7+ years of related experience in marketing, with a focus on marketing and communications strategy and planning

  • Bachelor's degree, ideally with a focus in Marketing or a related business or technology field

  • A strong executive presence

  • Confident presentation skills

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • An innovative mindset that can think strategically with a willingness to execute tactically

  • Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

  • Detail-oriented with excellent follow-through skills

  • Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences

  • Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus

  • Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity

  • Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness

Additional Requirements:

  • Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.