Deloitte Marketing Senior Manager – Automotive Industry Sector in Baltimore, Maryland
Senior Marketing Manager US Auto Sector Consumer Industry
Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build programs tied to business objectives? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?
This position (office location flexible), is responsible for providing strategic marketing and communications direction and leadership for Deloitte s Auto sector. Auto is a part of the Consumer Industry group which is comprised of three other sectors including Transportation, Hospitality & Services, Consumer Products and Retail, Wholesale & Distribution.
The Senior Strategic Marketing Leader for Auto will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal candidate will be a marketing professional with experience in professional services marketing with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The ideal candidate will have deep understanding of integrated marketing and communications, including marketing strategy, campaign development, alliance building, channel marketing and sales enablement. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.
What you ll do:
As a Senior Strategic Marketing Planner (SMP) in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for Auto; plan and manage marketing budgets for campaigns and develop KPIs to assess campaign success
Work closely with the National Sector Leader and Center for Industry Insights in shaping a content and insights agenda aligned to key business issues in Auto
Support relationship development with executives of priority industry associations, aligning collaborative efforts to Auto key business issues
Lead strategic engagement in flagship industry initiatives and events
Assist with articulation of value propositions for new market offerings and develop supportive marketing strategy and objectives
Set strategy and craft compelling strategic briefs (business case) for proposed marketing and communications campaigns; drive approval process for campaigns with key leadership
Engage our internal agency on the successful execution of campaigns; oversee the on-time and on-budget delivery of campaigns
Collaborate with other Consumer sectors on broad, cross-consumer topics to develop complementary strategies, amplify messages and maximize impact
Develop internal communications / tools to engage account teams in delivering market insights to executives
The individual will serve as a trusted marketing and communications advisor to key business leaders and stakeholders. He/She is part of the Marketing Excellence team at Deloitte.
Skills and Competencies:
Ability to grasp a deep understanding of the Auto sector, its sub-sectors and their corresponding strategies, with a focus on the core business issues
Ability to make connections in highly matrixed environment, with an eye towards integration
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Executive presence with a client-centric approach and a demonstrated ability to take initiative
High level of comfort with ambiguity and fluid priorities; ability to manage multiple, complex prioritiesmust be both flexible and adaptable
Strong negotiation and problem-solving skills
Ability to build, manage and motivate a decentralized team
Strategic and innovative thinker
Ability to work in a virtual environment
15 years of experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of marketing planning with an ability to execute tactically
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing; professional services experience is strongly preferred
Previous experience leading and developing a team of both direct and indirect reports
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
Established network in the auto industry
Auto experience, including understanding of issues, challenges and opportunities facing OEMs, suppliers and dealers
Master s Degree, MBA
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
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Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.