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Deloitte Marketing Lead Specialist: Consulting in Baltimore, Maryland

Marketing Lead Specialist: Consulting

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong collaborator who is looking to take your skills to the next level? We are seeking passionate and experienced professional to join our Consulting Marketing team to design and execute integrated marketing campaigns for Deloitte's Core Business Operations offering portfolio. The ideal candidate will have prior marketing experience in B2B technology product and/or B2B professional services with the ability to drive and manage a robust marketing program for a portfolio of technology and business process offerings. If this is you, hit the "apply now" button!

Work You'll Do:

The Consulting Marketing Lead Specialist will work with the Core Business Operations portfolio marketing team to develop and execute the strategic market plan for this business with a focus on bringing creative and innovative approaches to the campaigns. In this role, your responsibilities will include:

  • Strategic Marketing planning - developing and executing integrated go-to-market plans

  • Campaign development and implementation - leading the strategy and creative brief process; liaising with internal and/or external agency to launch and optimize

  • Content development - including copy creation, edits, optimization and review/approval for activations such as website, placemats/sales sheets, client stories and other sales and marketing materials that support the strategic marketing plan

  • Thoughtware execution and commercialization - facilitating go-to-market launch and promotion

  • Event support - leading the charge on pre, during and post event activities, including ROI capture

  • Data and analytics - developing data-driven reports that tell a compelling story and articulate clearly defined and actionable recommendations

  • NextGen Marketing - develop high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing

  • Collaboration - working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances and Deloitte's in-house Green Dot Agency

Required Qualifications:

  • 5-8+ years of related experience in marketing, with a focus on business marketing strategy and planning

  • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results

  • Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines

  • Outstanding interpersonal, written, verbal and presentation skills

  • Polished executive presence and professional client service manner

  • Demonstrated ability to be collaborative and interact with all levels of management

  • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities

  • Strong project management skills, with attention to detail and excellent follow-through skills

  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

  • Bachelor's Degree in Marketing, Communications, English or related business field

  • Travel of up to 10% (While up to 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred Qualifications:

  • Experience in technology focused services and solutions

  • Previous experience in a professional services environment

  • Advanced degree

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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