Deloitte Cross Consulting Marketing & Communications, Lead Specialist in Baltimore, Maryland
Cross Consulting Marketing & Communications, Lead Specialist, Emerging Offerings - Deloitte Consulting
Do you have a strategic and executional mindset that can develop and deploy world-class marketing campaigns and deliver high-value results? Are you a team player and creative thinker with passion for market, channel and content development that connects captures audience attention and inspires brand engagement? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting to meet our business and client needs?
We are looking for an entrepreneurial and passionate strategic marketing and communications Lead Specialist to join our Cross Consulting marketing team to lead campaign development and execution that supports some of Deloitte Consulting's most strategic growth initiatives.
What you'll do:
Campaign Strategy and Planning
Support the Cross Consulting Portfolio Strategist to develop, maintain, and execute against priorities of our Emerging Offerings Portfolio, specifically focused on New Experimental and Emerging Technologies
Bring innovative thinking and marketing practices to all Consulting marketing activities
Support the development of strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
Execute against strategies for integrated marketing campaigns that differentiate Deloitte. This includes collaborating with internal resources to produce marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted geographies
Manage and maintain programs that deliver on annual and quarterly marketing plans to meet business goals and work closely with cross-functional teams to execute agile plans and support tracking of alliance marketing investments
Develop strategic briefs (business case) for potential marketing campaigns; drive approval process for campaigns with key leadership
Engage other Campaign Architects to coordinate campaign activities and pull in other capabilities, as appropriate
Engage Green Dot Agency (internal agency) in execution of campaigns; oversee, in conjunction with Agency, delivery of campaigns
Serve as a liaison between key stakeholders, Brand and Green Marketing and Communications, and the major portfolios and business entities of Consulting
Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
Help drive and promote premier thought leadership to build our Brand's eminence and reputation
Bring strategic insight to help support rapid response to emerging and breaking market trends to deploy agile campaigns to reach target audiences and influencers.
Budgeting and Measurement
Support Portfolio Strategist in planning and managing marketing budgets for campaigns
Develop and measure metrics and KPIs to assess campaign success
Report periodic results and optimize campaigns against data-driven insights
Serve as marketing advisor to key stakeholders within areas of responsibility - assist with articulation of value propositions, develop marketing objectives in support of key priorities and serve as connection point across Deloitte and the firm
Work with and advise business strategy and sales excellence teams to define audience goals, targeting strategies and deploy engaging tactics
Deloitte's Consulting Marketing team provides value to the US Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing and communications solutions, and delivering distinct client experiences. We develop cutting-edge marketing and communications plans, creative assets, and unique experiences that engage our internal and external audiences; deliver on the strategy of our businesses; and capture the hearts, minds, and loyalty of our clients.
Communications professional with a minimum of 5-7 years relevant experience
Bachelor's degree, preferably in Communications, English, Marketing, Public Relations, Journalism, and / or Business, is required
Proven success in developing and executing internal communications strategies / plans for a large business, preferably in professional services
Technology B2B marketing background, with familiarity leading market research, trend analysis, hype cycles and building brand permission in emerging tech
Solid organizational and project management skills with the ability to prioritize and manage expectations across multiple, complex projects / priorities
Strong executive presence and comfort working with and advising senior management
Analytical mindset, with ability to interpret data into meaningful insights and strategies
Detail-oriented with fantastic follow-through skills
Excellent verbal and written communication skills-including effective storytelling and presentation skills
Ability to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and / or professional services a plus
Flexibility and ability to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Proficient in MS Office suite-including Teams, Word, Excel, PowerPoint, and One Drive; knowledge of the latest internal communications measurement platforms a plus
Limited immigration sponsorsip may be available
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.