Deloitte US-E-EH - Marketing Lead Specialist - Tax in Atlanta, Georgia
Marketing Lead Specialist - Tax
Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong collaborator with a desire to grow in industry knowledge, data analysis, and professional services marketing? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the "apply now" button!
Work You'll Do:
As a Marketer in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will work with the Tax Marketing Excellence team to support and implement marketing strategy with effectiveness, consistency and an "always on" marketing mindset. The Marketing Lead Specialist supports and drives the execution and delivery of strategic and bold play campaigns that have been prioritized by business leadership. In collaboration with colleagues in Public Relations, Communications, the Green Dot Agency (GDA) and others, this individual will lead a multitude of marketing activities and build relationships with key business stakeholders to reflect the value of marketing every step of the way.
In this role, your responsibilities will include:
Strategic Marketing planning - developing and executing detailed go-to-market plans
Campaign development and implementation - leading the strategy and creative brief process; liaising with internal and/or external agency to launch and optimize
Thoughtware execution and commercialization - facilitating go-to-market launch and promotion
Content development - including copy creation, edits, optimization and review/approval
Event support - leading the charge on pre, during and post event activities, including ROI capture
Data and analytics - developing data-driven reports that tell a compelling story and articulate clearly defined and actionable recommendations
NextGen Marketing - develop high impact marketing campaigns that use new and innovative marketing techniques such as lead generation, lead nurturing, digital and social media marketing
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our stakeholders. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
5-7+ years of related experience in marketing, with a focus on marketing strategy and planning
Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
Outstanding interpersonal, written, verbal and presentation skills
Polished executive presence and professional client service manner
Demonstrated ability to be collaborative and interact with all levels of management
Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
Strong project management skills, with attention to detail and excellent follow-through skills
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Bachelor's Degree in Marketing, Communications, English or related business field; Advanced degrees preferred
Travel of up to 10% (While up to 10% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.